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Manager in the International Economy, The [Facsimile] [Paperback]

by Raymond Vernon, Louis T. Wells, Subramanian Rangan


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Book Description

October 23, 1995 013232539X 978-0132325394 7th

The authors bridge the gap between strategies of businesses and the actions of governments in international environments. They use economic concepts to help explain the international environment to students and executives. Presents a coherent view of the history and evolution of international business; discusses the economic ideas that managers commonly encounter in interactions with governments and institutions; enhances the manager's understanding of the motives behind government interventions and the implications of intervention; provides an analysis of international agreements that affect multinational business, including GATT, the European Union, and NAFTA.


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The authors bridge the gap between strategies of businesses and the actions of governments in international environments. They use economic concepts to help explain the international environment to students and executives. Contains Text and Cases.

From the Back Cover

Key Benefit: The authors bridge the gap between strategies of businesses and the actions of governments in international environments. They use economic concepts to help explain the international environment to students and executives. Key Topics: Presents a coherent view of the history and evolution of international business; discusses the economic ideas that managers commonly encounter in interactions with governments and institutions; enhances the manager's understanding of the motives behind government interventions and the implications of intervention; provides an analysis of international agreements that affect multinational business, including GATT, the European Union, and NAFTA.

Product Details

  • Paperback: 498 pages
  • Publisher: Prentice Hall; 7th edition (October 23, 1995)
  • Language: English
  • ISBN-10: 013232539X
  • ISBN-13: 978-0132325394
  • Product Dimensions: 9.6 x 7.2 x 1.2 inches
  • Shipping Weight: 2.1 pounds
  • Amazon Best Sellers Rank: #3,767,953 in Books (See Top 100 in Books)

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