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Manager in the International Economy, The 7th Edition

ISBN-13: 978-0132325394
ISBN-10: 013232539X
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The authors bridge the gap between strategies of businesses and the actions of governments in international environments. They use economic concepts to help explain the international environment to students and executives. Contains Text and Cases.

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Key Benefit: The authors bridge the gap between strategies of businesses and the actions of governments in international environments. They use economic concepts to help explain the international environment to students and executives. Key Topics: Presents a coherent view of the history and evolution of international business; discusses the economic ideas that managers commonly encounter in interactions with governments and institutions; enhances the manager's understanding of the motives behind government interventions and the implications of intervention; provides an analysis of international agreements that affect multinational business, including GATT, the European Union, and NAFTA.

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