Managerial Economics & Business Strategy (Hardcover)

by Michael Baye (Author)

Editorial Reviews

Product Description
Baye’s Managerial Economics and Business Strategy remains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for his real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Sixth Edition retains all of these signature features, and it includes a number of new class-tested features. These include enhanced pedagogical features such as learning objectives, new and updated business applications, additional end-of-chapter problems, better prose, and updated data. Additionally, the Time Warner Case, introduced last edition, is strengthened in the Sixth Edition with detailed teaching notes and nine additional end-of-case problems.

Product Details

• Hardcover: 656 pages
• Publisher: McGraw-Hill/Irwin; 6 edition (October 9, 2007)
• Language: English
• ISBN-10: 0073375683
• ISBN-13: 978-0073375687
• Product Dimensions: 9.2 x 7.5 x 1.1 inches
• Shipping Weight: 2.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars See all reviews (14 customer reviews)
• Amazon.com Sales Rank: #29,529 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #24 in	Books > Business & Investing > Economics > Microeconomics
  #54 in	Books > Business & Investing > Management & Leadership > Systems & Planning
  #61 in	Books > Business & Investing > Economics > Economic History

Customer Reviews

Most Helpful Customer Reviews

13 of 14 people found the following review helpful:

5.0 out of 5 stars Good Book, November 23, 1998

By A Customer

This review is from: Managerial Economics and Business Strategy (Irwin Series in Economics) (Hardcover)

This book provides an excellent background for learning applied managerial economics. Mr. Baye uses interesting real-world examples, which is difficult when writing about the entirely hypothetical world of micro-economics. I felt that the section on Game Theory was especially useful in explaining real world market paricipant behavior in pricing decisions. Overall, I would highly recommend this book for both students of economics, as well as those non-students seeking a weekend of light reading in the topic of economics.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Good Econ Book, November 16, 2008

By	A. Kotula (Minneapolis, MN) - See all my reviews (REAL NAME)

I had to get this book for an Economics class I took in pursuit of my MBA. It is an easy read with good problems. It really helps understand economics in a simple way.

1 of 1 people found the following review helpful:

4.0 out of 5 stars A wonderful combination of theoretical economics and hands-on business strategies, June 26, 2006

By	T. Mueller "djtommytulpe" (USA) - See all my reviews (REAL NAME)

This review is from: Managerial Economics and Business Strategy (International Student Edition) (Paperback)

Used during my MBA studies at Pfeiffer University in Charlotte, North Carolina, the book was alwys helpful and provided me the necessary insights into the economical theory. I alredy learned the content back in Germany during my first business administration studies. Nevertheless, the American studies are more oriented towards the practical approach, so it provided me a good help to build the bridge between the economic theories, and the hands-on practical approach. We all sweated sometimes sitting over complicated formulas, but this book makes it easy to understand. A great help, as mentioned before. There is in the meantime a newer version on the market, but this one was fine for me, too. When you look for a good, solid help to understand the basics on how everything flows together, this book is a great resource!