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Managerial Economics For Dummies [Kindle Edition]

Robert J. Graham
4.5 out of 5 stars  See all reviews (17 customer reviews)

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Book Description

The easy way to make sense of managerial economics

Does the study of Managerial Economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how Managerial Economics enhances analytical skills, assists in rational configuration, and aids in problem-solving.

Managerial Economics For Dummies gives you a better understanding of all the major concepts you'll encounter in the classroom: supply and demand, elasticity, decision-making, quantitative analysis of business situations, risk analysis, production analysis, pricing analysis, capital budgeting, critical thinking skills, and much more.

  • Tracks to a typical Managerial Economics course
  • Includes easy-to-understand explanations and examples
  • Serves as a valuable classroom supplement

If you're enrolled in business courses looking for a supplemental guide to aid your understand of the complex theories associated with this difficult topic, or a manager already in the corporate world looking for a refresher, Managerial Economics For Dummies has you covered.



Editorial Reviews

From the Back Cover

Learn to:

  • Make sense of complicated business concepts
  • Improve your critical thinking skills
  • Apply managerial economics to make sound managerial decisions

The easy way to make sense of managerial economics

Does the study of managerial economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how managerial economics enhances analytical skills, aids in problem-solving, and assists rational decision making. If you're enrolled in business courses or a manager already in the corporate world looking for a refresher, Managerial Economics For Dummies has you covered.

  • Managerial Economics 101 — get an easy-to-understand intro to fundamental aspects of managerial economics and the theory of price determination
  • Whose side are you on? — make sense out of the relationship between price and quantity to understand why consumers are willing to purchase more at lower prices (and how business owners can influence that relationship)
  • Know your rivals — find out how to determine price in situations ranging from an extremely large number of rivals (perfect competition) to no rivals (monopoly)
  • Risky business — discover how to execute your mission and maximize profit in a world of risk and uncertainty

Open the book and find:

  • Tips to increase profit
  • Input vs. output and production costs vs. supply
  • The lowdown on price discrimination
  • Techniques to help you balance your profit goals with the goals of your employees
  • Managerial mistakes (and how to avoid them)
  • Critical concepts you'll want to remember

About the Author

Robert Graham, PhD, is a Professor of Economics with an extensive administrative background, serving for three-and-a-half years as the Interim Vice President and Dean of Academic Affairs at Hanover College.


Product Details

  • File Size: 3792 KB
  • Print Length: 384 pages
  • Publisher: For Dummies; 1 edition (February 14, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00B0H9RGU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #399,182 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Some people like Robert Graham read economics texts for fun, but if you want to do that, you need to know your stuff. Most "Dummies" books enable to you learn particular topics in the most painless way possible. Graham makes a couple of assumptions, the most important is that you have a grounding in calculus. Yes, there are those mathematical models in this book, but there are also verbal and graphic expressions to assist in your understanding of the concepts. The book is quite liberally illustrated with graphs, something that will help with visual learner. No matter what your style of learning, all the bases are covered in this book.

Graham "wrote this book for readers who are interested in discovering how to maximize profit" and focuses on this aspect. Those who are taking or intend to take a course in managerial economics will find this to be an excellent reference. It can be read prior to a course in a progressive manner, but can also be used as a brush-up reference. The index is quite thorough and if you are looking for a critical, but small aspect of managerial economics simply perusing the index may help you find what you need. For example, several topics are broken out into smaller ones. If you take a look at duopolies you'll find Bertrand, Cournot, and Stackelberg.

The layout of the book makes it much easier to read than some texts I've worked with. For one thing, the examples are not crammed together. The instructions or notations are set apart in bold followed by an equation. You'll find several icons in this book that point out tips, things you'll want to remember, technical stuff, examples, and some that offer up a few cautionary notes. Each chapter is prefaced by bullet points outlining what is in the chapter and a brief commentary and overview of it.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Another in the Series April 5, 2013
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I am a big fan of xxxx for Dummies. While I never plow through from cover to cover, I love having these books on hand to use as a reference library. Managerial Economics for Dummies does not disappoint. Great for obtaining catch phrases, or word-smithing your business presentations. Buy this book and enjoy your return on equity!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Good overview and/or refresher June 26, 2013
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I would never recommend going into a for Dummies book expecting to become on expert on a given topic. That said, this is one of the better Dummies books I've came across that is focused on a broader, yet information dense topic. It presents a good balance of content and examples for those who want a refresher in Managerial Economics or a brief overview.

It also serves as a nice study guide and companion to college coursework. While I will never venture fully into Economics classes since my focus is accounting, I have went the Finite Mathematics route already in preparation for Statistics and then have Micro and Macro Economics. Having this book on hand can only help in those courses when I take them since it introduced new concepts and helped me brush up on a few I am already familiar with.
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5.0 out of 5 stars Dummies to the rescue March 30, 2014
Format:Paperback|Verified Purchase
Easy to look up specific things examples are to the point. Was a great supplement to my textbook and lecture notes
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Format:Paperback|Vine Customer Review of Free Product (What's this?)
I got this book with little hope of getting suitable material as the "Dummies" series is a hit or miss in most of their books but this one is a hit.
If you have studied economics in the university, this book will act as a good refresher with some new updates or topics, especially the likes of monopoly, oligopoly and risk analysis.
Worthy of buying and good as an easy refresher, but keep it in your lower drawers at work.
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5.0 out of 5 stars Easy to read and definitely helpful June 10, 2013
Format:Paperback|Vine Customer Review of Free Product (What's this?)
This book was released at an extremely luck time for me. This is a great and easy to understand; highly informative book on managerial economics. I definitely found it as a wonderful reference for my managerial economics class. The more dry and prosaic tone of the concepts in my textbooks was infinitely easier to understand in this economics reference; it is definitely a must have in your library if you will be taking business economics.
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Format:Paperback|Vine Customer Review of Free Product (What's this?)
My reasons for requesting this book were simple. I like to have quick access to detail-rich books on certain topics. When I need the right "buzzwords" or "keywords" to sound smart, all I have to do is spend a few hours reading the applicable "For Dummies" book, and I find that I am able to hold a decent conversation or write something that sounds reasonably intelligent, even if I don't know anything about the topic at hand.
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5.0 out of 5 stars Economical truth May 31, 2013
By Mike
Format:Paperback|Vine Customer Review of Free Product (What's this?)
This is a great introduction to various fields in economics; from supply and demand curves and pricing to game theory. The author doesn't shy away from the mathematics behind the ideas and presents them in a way that is clear and easy to understand. The final two chapters give nice paragraph-length summaries of the key concepts. A very affordable alternative to attending a college class, it should be required reading fro everyone. Loved it.
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Most Recent Customer Reviews
3.0 out of 5 stars Since I got only a 65% on my final exam ...
Since I got only a 65% on my final exam on Managerial Accounting. This book was not as much help as I was hoping for.
Published 1 month ago by Barbara
5.0 out of 5 stars Five Stars
good product helped my overall understanding of the topic
Published 3 months ago by Kian Lane
2.0 out of 5 stars Nice try, but not helpful
Bottom line up front - if you don't have a solid math and quantitative business background economics isn't for you. Read more
Published 9 months ago by BigJoe
5.0 out of 5 stars A must have for business school
I used this book in my MBA Economics class- Really read better than the school textbook, I had a better understanding of the concepts. Read more
Published 17 months ago by Kristen E. Bogren
4.0 out of 5 stars Exceptionally well done intro to business econ - too bad the...
This is the easiest review I've ever written: If your job requires you to understand anything related to business economics (or managerial economics as they call it now), BUY THIS... Read more
Published 17 months ago by The Bee Bee
5.0 out of 5 stars Easy to read and understand
As usual, Wiley's "for Dummies" book takes a complex subject and makes it comprehensible so that we "commoners" can understand. Read more
Published 18 months ago by Neal Reynolds
4.0 out of 5 stars Interesting and Useful
Though not to be mistaken for the latest Grisham novel, this book makes the often confusing and complex subject of managerial economics understandable and even enjoyable. Read more
Published 18 months ago by Antigone Walsh
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