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Managerial Economics For Dummies [Kindle Edition]

Robert J. Graham
4.5 out of 5 stars  See all reviews (19 customer reviews)

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Book Description

The easy way to make sense of managerial economics

Does the study of Managerial Economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how Managerial Economics enhances analytical skills, assists in rational configuration, and aids in problem-solving.

Managerial Economics For Dummies gives you a better understanding of all the major concepts you'll encounter in the classroom: supply and demand, elasticity, decision-making, quantitative analysis of business situations, risk analysis, production analysis, pricing analysis, capital budgeting, critical thinking skills, and much more.

  • Tracks to a typical Managerial Economics course
  • Includes easy-to-understand explanations and examples
  • Serves as a valuable classroom supplement

If you're enrolled in business courses looking for a supplemental guide to aid your understand of the complex theories associated with this difficult topic, or a manager already in the corporate world looking for a refresher, Managerial Economics For Dummies has you covered.



Editorial Reviews

From the Back Cover

Learn to:

  • Make sense of complicated business concepts
  • Improve your critical thinking skills
  • Apply managerial economics to make sound managerial decisions

The easy way to make sense of managerial economics

Does the study of managerial economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how managerial economics enhances analytical skills, aids in problem-solving, and assists rational decision making. If you're enrolled in business courses or a manager already in the corporate world looking for a refresher, Managerial Economics For Dummies has you covered.

  • Managerial Economics 101 — get an easy-to-understand intro to fundamental aspects of managerial economics and the theory of price determination
  • Whose side are you on? — make sense out of the relationship between price and quantity to understand why consumers are willing to purchase more at lower prices (and how business owners can influence that relationship)
  • Know your rivals — find out how to determine price in situations ranging from an extremely large number of rivals (perfect competition) to no rivals (monopoly)
  • Risky business — discover how to execute your mission and maximize profit in a world of risk and uncertainty

Open the book and find:

  • Tips to increase profit
  • Input vs. output and production costs vs. supply
  • The lowdown on price discrimination
  • Techniques to help you balance your profit goals with the goals of your employees
  • Managerial mistakes (and how to avoid them)
  • Critical concepts you'll want to remember

About the Author

Robert Graham, PhD, is a Professor of Economics with an extensive administrative background, serving for three-and-a-half years as the Interim Vice President and Dean of Academic Affairs at Hanover College.


Product Details

  • File Size: 4608 KB
  • Print Length: 384 pages
  • Publisher: For Dummies; 1 edition (February 14, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00B0H9RGU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #227,256 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Some people like Robert Graham read economics texts for fun, but if you want to do that, you need to know your stuff. Most "Dummies" books enable to you learn particular topics in the most painless way possible. Graham makes a couple of assumptions, the most important is that you have a grounding in calculus. Yes, there are those mathematical models in this book, but there are also verbal and graphic expressions to assist in your understanding of the concepts. The book is quite liberally illustrated with graphs, something that will help with visual learner. No matter what your style of learning, all the bases are covered in this book.

Graham "wrote this book for readers who are interested in discovering how to maximize profit" and focuses on this aspect. Those who are taking or intend to take a course in managerial economics will find this to be an excellent reference. It can be read prior to a course in a progressive manner, but can also be used as a brush-up reference. The index is quite thorough and if you are looking for a critical, but small aspect of managerial economics simply perusing the index may help you find what you need. For example, several topics are broken out into smaller ones. If you take a look at duopolies you'll find Bertrand, Cournot, and Stackelberg.

The layout of the book makes it much easier to read than some texts I've worked with. For one thing, the examples are not crammed together. The instructions or notations are set apart in bold followed by an equation. You'll find several icons in this book that point out tips, things you'll want to remember, technical stuff, examples, and some that offer up a few cautionary notes. Each chapter is prefaced by bullet points outlining what is in the chapter and a brief commentary and overview of it.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Another in the Series April 5, 2013
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I am a big fan of xxxx for Dummies. While I never plow through from cover to cover, I love having these books on hand to use as a reference library. Managerial Economics for Dummies does not disappoint. Great for obtaining catch phrases, or word-smithing your business presentations. Buy this book and enjoy your return on equity!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Good overview and/or refresher June 26, 2013
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I would never recommend going into a for Dummies book expecting to become on expert on a given topic. That said, this is one of the better Dummies books I've came across that is focused on a broader, yet information dense topic. It presents a good balance of content and examples for those who want a refresher in Managerial Economics or a brief overview.

It also serves as a nice study guide and companion to college coursework. While I will never venture fully into Economics classes since my focus is accounting, I have went the Finite Mathematics route already in preparation for Statistics and then have Micro and Macro Economics. Having this book on hand can only help in those courses when I take them since it introduced new concepts and helped me brush up on a few I am already familiar with.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Economical truth May 31, 2013
By Mike
Format:Paperback|Vine Customer Review of Free Product (What's this?)
This is a great introduction to various fields in economics; from supply and demand curves and pricing to game theory. The author doesn't shy away from the mathematics behind the ideas and presents them in a way that is clear and easy to understand. The final two chapters give nice paragraph-length summaries of the key concepts. A very affordable alternative to attending a college class, it should be required reading fro everyone. Loved it.
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5.0 out of 5 stars Excellent book on a great subject April 30, 2013
Format:Paperback|Vine Customer Review of Free Product (What's this?)
If you were to design a modern college level core curriculum of 5 classes in critical thinking Managerial Economics would have to be one of them. And, Robert Graham's book is an excellent synthesis on this broad based multi domain subject. This book costs only 1/5th of the cost of a related textbook. But, it covers a great deal of this subject matter.

Robert Graham does not shy away from some of the complexity inherent in the subject. He imparts to the reader the necessary foundation in calculus to move forward. This includes his coverage of the Lagrangian function that entails taking the partial derivative of three different equations and solving them in order to optimize a solution with two constraints.

Graham does an excellent job in covering numerous topics including anticipating risk and uncertainty (and clearly differentiating between the two), game theory, many different aspects of decision making. His "Part of Tens" is stuffed with very useful concepts including the price elasticity of Demand, mutual interdependence, and utility maximization.
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4.0 out of 5 stars Interesting and Useful May 24, 2013
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Though not to be mistaken for the latest Grisham novel, this book makes the often confusing and complex subject of managerial economics understandable and even enjoyable. Well organized and chock full of graphs and equations, the book focuses on the major concepts. This is much appreciated since in my experience it is better to master the critical components before fussing with the minutiae. While you don't need to be a math major to comprehend the contents, a working knowledge of high school calculus and basic math skills will insure you master the material. Despite the dummies title, the author does not condescend but communicates as if you have a brain. Moreover, there is information that can be used outside the ivory tower. I think this book has value for business owners as well as students of economics. Recommended.
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
love it
Published 3 months ago by Angelita
5.0 out of 5 stars Five Stars
Excellent content. Explored more essential information than a master's managerial economics course.
Published 3 months ago by SP
3.0 out of 5 stars Since I got only a 65% on my final exam ...
Since I got only a 65% on my final exam on Managerial Accounting. This book was not as much help as I was hoping for.
Published 5 months ago by Barbara
5.0 out of 5 stars Five Stars
good product helped my overall understanding of the topic
Published 7 months ago by Kian Lane
5.0 out of 5 stars Dummies to the rescue
Easy to look up specific things examples are to the point. Was a great supplement to my textbook and lecture notes
Published 12 months ago by Kristin M.
2.0 out of 5 stars Nice try, but not helpful
Bottom line up front - if you don't have a solid math and quantitative business background economics isn't for you. Read more
Published 13 months ago by BigJoe
4.0 out of 5 stars Worth a reading as a refresher in case you know the principals of...
I got this book with little hope of getting suitable material as the "Dummies" series is a hit or miss in most of their books but this one is a hit. Read more
Published 21 months ago by Fadi ELCHAMI
5.0 out of 5 stars A must have for business school
I used this book in my MBA Economics class- Really read better than the school textbook, I had a better understanding of the concepts. Read more
Published 21 months ago by Kristen Bogren
4.0 out of 5 stars Exceptionally well done intro to business econ - too bad the...
This is the easiest review I've ever written: If your job requires you to understand anything related to business economics (or managerial economics as they call it now), BUY THIS... Read more
Published 21 months ago by The Bee Bee
5.0 out of 5 stars Easy to read and definitely helpful
This book was released at an extremely luck time for me. This is a great and easy to understand; highly informative book on managerial economics. Read more
Published 21 months ago by puccagirl73
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