Managerial Economics: Economic Tools for Today's Decision Makers [Hardcover]

Paul G. Keat (Author), Philip K. Y. Young (Author)

Book Description

ISBN-10: 0130135380 | ISBN-13: 978-0130135384 | Publication Date: January 15, 2000 | Edition: 3rd

For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance. This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.

Editorial Reviews

From the Publisher

One of the most distinctive feature of this text is a running case study that traces the decision-making processes of a single firm. This creates a vivid, dynamic business setting for coverage of microeconomic theory and the tools of quantitative analysis used in management decision making. Each chapter begins with a problem confronting the management of "Global Foods," a hypothetical corporation competing in the soft drink industry. With this case situation as a backdrop, students readily grasp how economic principles developed throughout the chapter relate to everyday business activity. In addition, actual business examples from the popular press--including many international examples--are incorporated within chapters to reinforce the connection between economic concepts and business problems. --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

This books presents readers with a unique and distinctive case study running throughout each chapter, focusing on the decision-making processes of a hypothetical company. The dynamic business setting that is the hypothetical "Global Foods" provides an interesting backdrop for the discussion of microeconomic theory and the tools of quantitative analysis used in management decision-making . Also covered by the authors are topics such as supply and demand, forecasting, cost, special pricing practices, and the role of the government in the market economy. For small business owners or large company management players who want to relate economic concepts, principles, and theories to their everyday business activity.

Product Details

• Hardcover: 656 pages
• Publisher: Prentice Hall; 3rd edition (January 15, 2000)
• Language: English
• ISBN-10: 0130135380
• ISBN-13: 978-0130135384
• Product Dimensions: 9.1 x 7.7 x 1.3 inches
• Shipping Weight: 2.8 pounds
• Amazon Best Sellers Rank: #2,048,810 in Books (See Top 100 in Books)

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