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Managerial Economics (with InfoApps 2-Semester Printed Access Card)
 
 
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Managerial Economics (with InfoApps 2-Semester Printed Access Card) [Hardcover]

Mark Hirschey (Author)
3.5 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

February 20, 2008 0324584849 978-0324584844 12
The economic concepts presented in market-leading MANAGERIAL ECONOMICS, 12e, show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once you understand the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. A wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. MANAGERIAL ECONOMICS, 12e, teaches you to more effectively collect, organize, and analyze information, giving you powerful tools that can help you become more successful--and satisfied--in your career.

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Editorial Reviews

Review

"Dr. Hirschey, I am preparing for my final in Managerial Economics, and I thought I would drop you an email to thank for writing such a great textbook. I don't know how many thank you notes you get, but you did a superb job in writing this text. I am no mathematical genius, and I really have a good shot at an A in this class. Thanks for writing something PRACTICAL."

Review

"Dr. Hirschey, I am preparing for my final in Managerial Economics, and I thought I would drop you an email to thank for writing such a great textbook. I don't know how many thank you notes you get, but you did a superb job in writing this text. I am no mathematical genius, and I really have a good shot at an A in this class. Thanks for writing something PRACTICAL."

Product Details

  • Hardcover: 844 pages
  • Publisher: South-Western College Pub; 12 edition (February 20, 2008)
  • Language: English
  • ISBN-10: 0324584849
  • ISBN-13: 978-0324584844
  • Product Dimensions: 10.2 x 8.2 x 1.5 inches
  • Shipping Weight: 3.7 pounds (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #62,991 in Books (See Top 100 in Books)

Customer Reviews

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Just awful. February 10, 2012
Format:Hardcover|Amazon Verified Purchase
Book was difficult to follow. It arrived in extremely poor condition (binding was loose and pages falling out), even though the condition was labeled as Good. The vast majority of these used books are former rental books, so they have been used and abused dozens of times....wish I had known before I purchased this text used on Amazon.
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By IlyaGS
Format:Hardcover|Amazon Verified Purchase
This textbook is one of the most boring texts I have ever read. To be fair, it contains all the information, but it is extremely difficult to read; hence, 2 stars instead of only 1. The authors regurgitate their points over and over - I feel like each chapter can be reduced at least by 1/3. They are definitely very knowledgeable people about the science of economics, but their writing style is redundant, uninspiring, and just plain boring. Unless this textbook comes with a charismatic instructor attached, you will probably end up despising the economics and the class when relying on this book alone.
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book March 11, 2011
By mbsc
Format:Hardcover|Amazon Verified Purchase
my husband needed this book for a course he was taking and found it here for a fraction of the cost the bookstore wanted. Very happy
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