Managerial Economics with InfoTrac College Edition [Hardcover]

Mark Hirschey (Author)

Book Description

Publication Date: June 28, 2002 | ISBN-10: 0324183305 | ISBN-13: 978-0324183306 | Edition: 10

The tenth edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intutive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.

Editorial Reviews

About the Author

Mark Hirschey is the Anderson W. Chandler Professor of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. He also is president of the Association of Financial Economists and a member of several professional organizations. Professor Hirschey has published articles for such leading academic journals as the AMERICAN ECONOMIC REVIEW, REVIEW OF ECONOMICS AND STATISTICS, JOURNAL OF BUSINESS, JOURNAL OF BUSINESS AND ECONOMIC STATISTICS, JOURNAL OF FINANCE, JOURNAL OF FINANCIAL ECONOMICS, and JOURNAL OF INDUSTRIAL ECONOMICS. He also is the author of FUNDAMENTALS OF MANAGERIAL ECONOMICS AND INVESTMENTS: ANALYSIS & BEHAVIOR, the editor of ADVANCES IN FINANCIAL ECONOMICS, and past editor of MANAGERIAL AND DECISION ECONOMICS. He earned his PhD from the University of Wisconsin-Madison.

Product Details

• Hardcover: 792 pages
• Publisher: South-Western College Pub; 10 edition (June 28, 2002)
• Language: English
• ISBN-10: 0324183305
• ISBN-13: 978-0324183306
• Product Dimensions: 10.2 x 8.3 x 1.4 inches
• Shipping Weight: 3.6 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,089,363 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 8 people found the following review helpful:

5.0 out of 5 stars This is a really good book, June 20, 2003

By A Customer

This review is from: Managerial Economics with InfoTrac College Edition (Hardcover)

Economics does not have to be dry and boring, and Hirschey proves it. I especially like the fact that the book explains economic theory in plain English and then shows how it works with real-world examples. This is a really good book. No wonder its a best-seller.