Managerial Economics [Hardcover]

Ivan Png (Author)

Book Description

Publication Date: October 15, 2001 | ISBN-10: 0631225161 | ISBN-13: 978-0631225164 | Edition: 2

Managerial Economics develops simple, practical tools and concepts for business students as well as practicing managers. Presenting the essentials of managerial economics in an accessible style, this book uniquely integrates the discipline to other managerial functions -- including accounting, finance, human resource management, and marketing.

Each chapter is centered around a real world business case study and develops this issue's relevant managerial economics principles in a straightforward manner.

The discussions are reinforced with numerous supplementary cases, including Echo Bay Mines (Canada) and the Brisbane Concrete Cartel. Each chapter includes fifteen review questions to underscore basic principles, as well as over ten discussion questions to apply and expand upon these principles to recent business problems.

This second edition also emphasizes the economic principles of the "new economy," particularly scalability and network effects.

Managerial Economics is supported by an instructor's manual and on-line resources for students and instructors visit: www.comp.nus.edu.sg/~ipng/mecon.htm and www.blackwellpublishing.com/png

Editorial Reviews

Review

"I have been using the book for the past three years at the MBA level. Students seem to genuinely like the book with its emphasis on real business applications of economic analysis. The book is not a microeconomics text with the title changed to managerial economics, as is the case with many managerial economics textbooks out there. I also like the book in its starting each chapter with some real and interesting business problems to which the instructor can later go back in terms of showing students how to apply the tools learned in the chapter to the problem. The new edition continues this tradition in adding many more interesting problems, including those reflecting the age of the Internet." Hong V. Nguyen, University of Scranton

Book Description

Now in its third edition, this highly readable, non-technical introduction to the essential microeconomic principles needed by business managers retains its global focus and economic rigor, and has been extensively updated and rewritten to include new and recent cases and examples from a multitude of countries and economic systems, applied to managerial situations. Written for managers rather than economists, this text uses mathematics strictly where it is absolutely necessary. This edition includes "mini-cases" at the beginning of each chapter, offers an expanded analysis of organizational boundaries and architecture, new coverage of oligopoly, the time value of money, and R&D, and adds a Wiki site where users may post their favorite examples. Utilizing economic analysis to spotlight topics in accounting, finance, human resources, and marketing, Managerial Economics, 3e employs a simple, pedagogic model, providing the most up-to-date and relevant information in the field. --This text refers to the Paperback edition.

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Product Details

• Hardcover: 569 pages
• Publisher: Wiley-Blackwell; 2 edition (October 15, 2001)
• Language: English
• ISBN-10: 0631225161
• ISBN-13: 978-0631225164
• Product Dimensions: 10 x 7 x 1.5 inches
• Shipping Weight: 2.5 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #1,170,409 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 6 people found the following review helpful:

4.0 out of 5 stars If you were ask to choose 1 book for your business desk?, April 10, 2000

By 

Financial analyst and MBA student (Buenos Aires) - See all my reviews

This review is from: Managerial Economics (Hardcover)

Let's say that you are not an economist, you are just a business man as I am, when you are ask about microecomics maybe you can still recall something from the university days... but what if you are ask about a soundly pricing policy? usage of elasticities? cost curves? marginal cost/revenues? Do you still feel comfortable with what you recall from university? Maybe not, like me. If you are wondering about having a single book of microeconomics, this book is the one you are looking for (it is also great for MBAs).

2 of 3 people found the following review helpful:

4.0 out of 5 stars Using this text in an undergraduate course., September 26, 2000

By A Customer

This review is from: Managerial Economics (Hardcover)

I have used this book on several times, teaching an undergraduate managerial econ. course with 25-35 students. The overall reaction was good, most students understood the contents and felt that the text concentrated on usable tools, not just abstract economic models. The book may need supplementation for some types of students, something that allows them to do their own empirical or quasi empirical applicatons of some of the tools (e.g., a demand study using Excel).

4.0 out of 5 stars Very Easy to Read, November 5, 2009

By 

Melissa Harris "prettyblueeyes" (Pennsylvania) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Managerial Economics (Paperback)

The textbook is very easy to read & easily understood. One of the best textbooks I've had to read in a while.