Managerial Economics [Paperback]

W Bruce Allen (Author)

Book Description

Publication Date: March 18, 2005

Six new chapters have been added to this sixth edition, which include cutting edge material

Editorial Reviews

About the Author

W. Bruce Allen is professor of business and public policy, regional science, and transportation at the Wharton School of the University of Pennsylvania. Professor Allen won the Anvil Award for Teaching Excellence in 1991, and the Miller-Sherred MBA Core Curriculum Teaching Award in 1994 and 1997. He has consulted with a variety of firms and government agencies in the area of transportation and energy economies.

Neil Doherty is Ronald A. Rosenfeld Professor and professor of insurance and risk management at the Wharton School of the University of Pennsylvania. He won the Undergraduate Excellence in Teaching Award in 1997 and the Miller-Sherred MBA Core Curriculum Teaching Award in 1998. Professor Doherty has consulted with numerous major firms including Amerco, Dow Chemical, Sears Roebuck, British Petroleum, Merck, GTE, CIGNA, and UPS.

The late Edwin Mansfield was for many years a distinguished professor of economics at the University of Pennsylvania. He was an internationally recognized expert in the economics of technology and industrial organization. His numerous texts, all published by W.W. Norton, have sold millions of copies around the world. In 1979, when Sino-American scientific agreements were finally reached, Mansfield was the first American economist to lecture in the People's Republic of China.

Keith Weigelt is professor of strategy at the Wharton School of the University of Pennsylvania. His research interests lie in game theory, compensation, experimental economics, and the economics of sports. In addition to teaching managerial economics in the Wharton MBA program, Professor Weigelt runs the Field Application Program required at Wharton of all first year MBA students. Through this program, students work on consulting projects with a wide range of firms. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 800 pages
• Publisher: W.W.Norton; 6th International student edition edition (March 18, 2005)
• Language: English
• ISBN-10: 0393927504
• ISBN-13: 978-0393927504
• Product Dimensions: 9.1 x 7.2 x 1.4 inches
• Shipping Weight: 3.1 pounds
• Average Customer Review: 4.6 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #892,173 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars A significant improvement, March 13, 2005

By 

Ken Savage (London, UK) - See all my reviews

This review is from: Managerial Economics, Sixth Edition (Hardcover)

I reviewed the 5th edition of this book and thought it was good. This sixth edition is significantly better and in my view is the top book in managerial economics. The authors are from the Wharton School of Business, one of the top ranked business schools in the world. They have designed the book to show the reader how to apply various concepts to real world applications.

In this edition, the authors have completely revised the chapters on pricing. The book covers both simple and sophisticated pricing models. The chapter on sophisticated pricing models (e.g., two part tariffs, bundling, price discrimination) is terrific and useful to both students and managers.

Other improvements include a brand new chapter on game theory and a new chapter on adverse selection. The chapter on game theory is well written and clearly illustrates important strategic principles. I tip my hat to the authors for providing the reader with a clear understanding of how the theory works and why it is important. The chapter on adverse selection is also well written.

I have looked at several books because I am trying to choose one for the course I teach. After reading this book I look no more. This is the best book for those who really want to understand how to use economics in the business world.

4 of 4 people found the following review helpful:

5.0 out of 5 stars A new age economics book, November 1, 2005

By 

Economics book reviewer (New York, NY) - See all my reviews

This review is from: Managerial Economics, Sixth Edition (Hardcover)

This book is leaps and bounds more impressive than most managerial economics books. The newest concepts in economics like auctions, moral hazard, sophisticated pricing and adverse selection are given full chapter treatments. Not only do the authors clearly explain these concepts, but they show how they are applied in the business world.

I was also impressed with their revised game theory chapter. Instead of the usual dry mathematical treatment, the chapter uses game theory to illustrate the importance of strategic principles. I found the chapter more helpful than any other treatment on game theory.

The authors are professors at The Wharton School and use the book in their class. I can see why Wharton is a top ranked business school. Their students definitely have an advantage in learning from this book.

2 of 2 people found the following review helpful:

5.0 out of 5 stars hip business economics, May 16, 2006

By 

HipMBA (NYC) - See all my reviews

This review is from: Managerial Economics, Sixth Edition (Hardcover)

This is not your average dry and boring managerial economics book. The writing is great, it covers all the major topics, and there are plenty of real life applications. THIS BOOK ROCKS.