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12 Reviews
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6 of 6 people found the following review helpful:
5.0 out of 5 stars A significant improvement
I reviewed the 5th edition of this book and thought it was good. This sixth edition is significantly better and in my view is the top book in managerial economics. The authors are from the Wharton School of Business, one of the top ranked business schools in the world. They have designed the book to show the reader how to apply various concepts to real world...
Published on March 13, 2005 by Ken Savage

versus
3.0 out of 5 stars The cover looks not good
The cover looks not very good, it was broken at the bottom. But the inside is fine.
Published on December 21, 2008 by Jia Wei


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6 of 6 people found the following review helpful:
5.0 out of 5 stars A significant improvement, March 13, 2005
By 
I reviewed the 5th edition of this book and thought it was good. This sixth edition is significantly better and in my view is the top book in managerial economics. The authors are from the Wharton School of Business, one of the top ranked business schools in the world. They have designed the book to show the reader how to apply various concepts to real world applications.

In this edition, the authors have completely revised the chapters on pricing. The book covers both simple and sophisticated pricing models. The chapter on sophisticated pricing models (e.g., two part tariffs, bundling, price discrimination) is terrific and useful to both students and managers.

Other improvements include a brand new chapter on game theory and a new chapter on adverse selection. The chapter on game theory is well written and clearly illustrates important strategic principles. I tip my hat to the authors for providing the reader with a clear understanding of how the theory works and why it is important. The chapter on adverse selection is also well written.

I have looked at several books because I am trying to choose one for the course I teach. After reading this book I look no more. This is the best book for those who really want to understand how to use economics in the business world.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars A new age economics book, November 1, 2005
This book is leaps and bounds more impressive than most managerial economics books. The newest concepts in economics like auctions, moral hazard, sophisticated pricing and adverse selection are given full chapter treatments. Not only do the authors clearly explain these concepts, but they show how they are applied in the business world.

I was also impressed with their revised game theory chapter. Instead of the usual dry mathematical treatment, the chapter uses game theory to illustrate the importance of strategic principles. I found the chapter more helpful than any other treatment on game theory.

The authors are professors at The Wharton School and use the book in their class. I can see why Wharton is a top ranked business school. Their students definitely have an advantage in learning from this book.

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2 of 2 people found the following review helpful:
5.0 out of 5 stars hip business economics, May 16, 2006
This is not your average dry and boring managerial economics book. The writing is great, it covers all the major topics, and there are plenty of real life applications. THIS BOOK ROCKS.

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1 of 1 people found the following review helpful:
5.0 out of 5 stars College Books, September 6, 2009
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Joni (Indiana, USA) - See all my reviews
I wasn't sure if this was the right edition for my class, and it was...in great condition with the CD unopened...and at a price MUCH lower than the bookstore.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars lightning quick, June 30, 2009
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Marc H. Weiss (Waterford, MI USA) - See all my reviews
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Saved over 50% buying through Amazon, rather than through the bookstore at school. Received the book in a timely fashion, and in perfect condition, as described by seller.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Excellent book and easy to read, September 21, 2008
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This is an excellent book to start Economics. I have purchased this book for my MBA and found it very easy to learn.
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2 of 3 people found the following review helpful:
5.0 out of 5 stars Wharton Rules, September 7, 2005
My first reason to buy this book is that i always felt a lack of knoledge in general economics, than you must consider the autors. Its easy to read and interesting. Full of examples and written in a way that teach you.
For me its one of the best books i ever read.
I love it.
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5.0 out of 5 stars Managerial Economics Textbook, February 25, 2011
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It was a solid book. In great shape and the supplier was nice enough to send it to me expedited for no charge at all when i found out i needed it really bad. Great overall supplier
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3.0 out of 5 stars The cover looks not good, December 21, 2008
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The cover looks not very good, it was broken at the bottom. But the inside is fine.
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1 of 2 people found the following review helpful:
4.0 out of 5 stars Managerial Economics Text book, November 3, 2006
By 
Sang Woo Kim (Gainesville, FL) - See all my reviews
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It was the text book of this course.
It's not really needed to buy it to catch up with this course,
but this book has good samples and cases to read.
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Managerial Economics
Managerial Economics by W Bruce Allen (Paperback - March 18, 2005)
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