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Manager's Guide to Crisis Management (Briefcase Books Series) [Kindle Edition]

Jonathan Bernstein
4.6 out of 5 stars  See all reviews (9 customer reviews)

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Book Description

Lead your Organization through any business crisis—and emerge stronger than ever

Manager’s Guide to Crisis Management provides the basic skills and knowledge you need to deal with the crises that inevitably occur in any business or organization.

Covering every aspect of the topic—from defining crisis management and policies to training for and responding to crises—it helps you fully grasp any situation that threatens business, careers, and even lives. Lead through any crisis smoothly and with minimal ramifications by mastering the most effective tactics, including:

  • Planning for and training staff in crisis management
  • Anticipating and preventing crises before they occur
  • Managing the company’s online reputation
  • Addressing crises that affect multicultural stakeholders
  • Creating effective crisis-related messaging
  • Knowing when to bring in a specialist

About the Briefcase Books series:

Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

Key Terms: Clear definitions of key terms and concepts
Smart Managing: Tactics and strategies for managing crises
Tricks of the Trade: Tips for executing the tactics in the book
Mistake Proofing: Practical advice for minimizing the possibility of error
Caution: Warning signs for when things are about to go wrong
For Example: Examples of successful crisis management
Tools: Specific planning procedures, tactics, and hands-on techniques



Product Details

  • File Size: 445 KB
  • Print Length: 192 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill; 1 edition (October 17, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005NASITW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #235,124 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Good comprehensive guide January 22, 2012
By cksyme
Format:Paperback|Verified Purchase
A Manager's Guide to Crisis Management is Jonathan Bernstein's second book. There are two main pieces of crisis management, operations and communications, and this book touches on planning for both. Highly recommend.

It's hard to touch on everything related to crisis planning, but this book does a good job. Bernstein calls crisis management "an art rather than a science" because he believes handling crises is not a formulaic operation. It's true, one template doesn't fit all, but there are several pieces of crisis management that are predictable, and the book goes one to expound.
Bernstein labels three types of crises: creeping (the kind that goes unnoticed due to poor planning and monitoring), slow-burn (the type that lags forever such as lawsuits or internet activism), and sudden. He gives tips on working with all three and points out how effective crisis planning can benefit any business or organization. In fact, failure to plan could be catastrophic.

There's no shortage of practical tips and advice in the book and it's presented in an easy-to-read manner with a series of key terms, smart managing tips, tricks of the trade, and cautions laid out in graphic boxes with notifying icons.

The social media section of the book is a good inclusion (of course), and I would supplement (not contradict) his suggestions on monitoring software and online apps. As with any book on social media, the day after you write it some of the information is obsolete. But the bones of his strategy are right on. There is also a much-needed discussion of the relationship of legal to crisis. This is an ongoing tug-of-war in our sector and anyone who works in crisis management needs to get a handle on the importance of working with legal.
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2 of 2 people found the following review helpful
Format:Paperback
Bernstien's book on crisis management should be read by all C-level managers in corporation today. It should also be required reading for anyone in all MBA programs. Crisis prevention and planning are important business topics that are often overlooked due to critical things going on in the here and now of both profit and non-profit organizations.

In this book, the author talks about what to expect from the 3 types of crises: creeping, slow-burn, and sudden. Managers are asked to think about where employees might need to report to work if a crisis should occur and how they might communicate with their various stakeholders and other potential audiences related to a particular situation. The author also suggests all crisis-related communications should be prompt, compassionate, honest, informative, and interactive. According to Bernstein "crisis management is mainly abut averting a crisis" although quick response is necessary when one occurs, prevention and planning are the key to successfully coming out of the crisis with a good company reputation intact. Within the 16 chapters, various crisis management aspects are touched upon including: prevention and planning, training and holding drills, media and internet use, internal and external communications, requirements and law, risks and potential global cultural issues, plus useful tools, as well as hiring of consultants.
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By AObston
Format:Paperback|Verified Purchase
As a long-time follower of Jonathan Bernstein's wisdom, I was excited to learn about this book. It's terrific and I can't wait to use it in the follow with the undergraduates I teach at Quinninipiac University
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3.0 out of 5 stars Good but could be better February 6, 2014
By Veritas
Format:Paperback|Verified Purchase
There is some value in the information provided. However, I felt like a lot was held back and that it was held back while the author was promoting his own services as a crisis manager. The book would have been a five star rating if the author had added in a little more of what he clearly knows.
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4.0 out of 5 stars Must read for new crisis plan creators January 6, 2014
Format:Kindle Edition|Verified Purchase
I was given an old plan from a foreign country in a different industry and told to create a plan. With the help of this book I feel now I am ready for the journey.
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