How to start and manage a newsletter that influences the way readers think or act. A Manager's Guide to Newsletters: Communicating for Results is the first book about newsletters to focus on the managerial issues: planning, administration, and evaluation.
| |||||||||||||||
Book Description
Editorial Reviews
Review
He does an excellent job of emphasizing the fundamentals that even some veteran marketers might overlook. -- Newsletter Strategy Session, February 2001
From the Author
This is the first book, as far as I know, to look at newsletters from a managerial, rather than an editorial or design perspective. Where other books might sum up objectives for a newsletter in a page or two, this book dedicates seven chapters to newsletter strategy and tactics, all focused on helping organizations and readers achieve their objectives.
The managerial perspective focuses on two critical issues: why you want to publish a newsletter, and why your target audience would read it.
Strategically, if you want to influence the thoughts or actions of your target audience (usually why we publish newsletters), then articulate your objectives as reader responses to your messages.
Tactically, decisions about the subjects you choose, how often you publish, and the number of words or pages should all reflect the reader responses you want.
You'll see lots of advice about writing and designing for newsletters, but the success of your newsletter depends more on the strategy and tactics -- the WHY questions -- than on your words or visuals. You'll find a path through those why questions in A Manager's Guide to Newsletters.
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
3.0 out of 5 stars
The basics,
By
Amazon Verified Purchase(What's this?)
This review is from: A Manager's Guide to Newsletters : Communicating for Results (Paperback)
This is a good book for those who are still determining whether or not to do a newsletter and why. Very much a beginner text. Lots of content on strategy and objectives and what type of newsletter could be created (marketing vs employee). Not a lot there for those who already have a newsletter and need ideas for content.
Share your thoughts with other customers: Create your own review
|
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
