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1 of 1 people found the following review helpful:
3.0 out of 5 stars
The basics,
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This review is from: A Manager's Guide to Newsletters : Communicating for Results (Paperback)
This is a good book for those who are still determining whether or not to do a newsletter and why. Very much a beginner text. Lots of content on strategy and objectives and what type of newsletter could be created (marketing vs employee). Not a lot there for those who already have a newsletter and need ideas for content.
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A Manager's Guide to Newsletters : Communicating for Results by Robert F. Abbott (Paperback - January 1, 2001)
$29.95 $22.76
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