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Manager's Guide to Social Media (Briefcase Books Series) Paperback – December 6, 2010


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Product Details

  • Series: Briefcase Books Series
  • Paperback: 208 pages
  • Publisher: McGraw-Hill; 1 edition (December 6, 2010)
  • Language: English
  • ISBN-10: 0071754334
  • ISBN-13: 978-0071754330
  • Product Dimensions: 8.4 x 0.5 x 8.9 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #276,964 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Scott Klososky is the founder and CEO of Webcasts.com, a premier Internet full-service broadcast production company that helps clients in the corporate, sports and entertainment industries webcast the most interactive, cost-effective, highest-quality productions. The company’s clients included IBM, Compaq, AOL, Hewlett-Packard, Enron International, Conoco Inc., and BMG Music, among others. He serves as an Advisory Board Member for Critical Technologies, where he rebuilt a fledgling Web-based imaging product and reinvigorated the employee base and product line while adding referenceable customers. He currently speaks professionally on subjects such as technology, future trends and new generation leadership skills, in addition to engaging clients on a broad array of advisory tasks including Social Technology strategic planning, general IT strategy, and High Beam Leadership.


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Customer Reviews

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There were also helpful sidebar items to reinforce integral points.
Steve Amoia
Klososky's insights are easily applicable across a variety of business types and clearly represent his vast experience in the industry.
Felicite D. Moorman
Manager's Guide to Social Media by Scott Klososky is a practical book on how companies can leverage social technologies.
By Patricia Garcia

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Joseph F Ely on January 22, 2011
Format: Paperback
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The title describes this book succinctly. For a manager wondering just what to make of the "social media" phenomenon, the author provided a clear and comprehensive review.

I read this book for such a review. Even though I'm in the "baby boomer" demographic (one which does not fare too well in the author's estimation!), I've been blogging since 2003 and have had a Twitter and FB account for much longer than they've been in the news. Yet I still wonder just how social media is useful in business. In particular, since I'm in manufacturing, does it relate at all to our business?

The author answered this question wonderfully on page 24, which I paraphrase: If your customers use social media, your company needs to be all over it; if they don't, it isn't so important.

This squares with what I've seen and experienced and so, in my mind, added credibility to Scott Klososky's views in the book.

The book, overall, is an easy read. Notes and icons in the margin abound and help in summarizing text. The concept of assessing "Social Relevancy", on p 77ff was new and helpful. This text is targeted on business use of social tools and, for the most part, hits that target.

The only place the aim wandered was in a general drift towards whining about companies which block access to social media sites. The author implied young employees expect any company to provide full-time, unfettered access to their personal Facebook accounts, as an entitlement. To not acquiesce to such demands immediately brands such a company with the dreaded "luddite" label. This repeated whine got a bit old but did not overly detract from the otherwise useful aspects of the book.

This is a useful book for the manager who needs to be into social media and wants a clear, concise guide.

.
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2 of 2 people found the following review helpful By Steve Amoia on January 13, 2011
Format: Paperback
Scott Klososky, the CEO of Webcasts.com, has written a comprehensive book for managers to navigate and leverage social media. Although the target audience is at the managerial level, anyone who works in the digital age will benefit from generous doses of common-sense advice, explanations and tips. The following quote in the introduction set the tone for the entire book:

"What might appear as wasting time to one manager could be recognized as valuable investments being made by an employee in nurturing his or her network to another. There are solutions to all this complexity, and we'll make the world of social tech simpler for you. And that's a promise!"

Organized Format Promotes Learning

The book contains twelve concise yet detailed chapters. The author's writing style is engaging, conversational, and knowledgeable. "Key Terms" sections quickly explain technological concepts that may be unfamiliar. I liked this feature since it made the book more readable and provided easy access for future reference. There were also helpful sidebar items to reinforce integral points. "Manager's Checklists" at the end of each chapter was another innovative feature with the busy manager in mind.

Workplace Examples that Span Generations

Four generations in the modern workplace bring different perspectives, biases and ideas. One of the most salient features of this book was the sheer number of examples that will enlighten managers about evolving social media issues. For example, "As a manager, it's critical to play the role of translator for all generations.
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Format: Paperback
Having worked with Scott Klososky the Consultant, I must say that Scott Klososky the Author pens a powerful partner here for anyone working with him, and an exceptional work for those attempting to develop a Social Media Plan on their own, an admittedly daunting task. From defining and explaining the litany of phrases, acronyms, social spaces, and opportunities available within the world of social media, to predicting the future and reminding Managers to maintain that future-oriented focus and not get lost in the daily, Klososky's in-depth guide to managing Social Media is the one go-to book for beginning your business relationship with Social Media. Klososky's insights are easily applicable across a variety of business types and clearly represent his vast experience in the industry.

Specific Benefits and Priceless Information:

I found Klososky's checklists at the end of each chapter especially beneficial in guaranteeing I'd picked up all of the information I needed.

Having a Facebook Fan Page is not enough for most businesses.

I can influence my online reputation (aka I have an online reputation?!).

A holistic approach to Social Media is an investment in the consistency and longevity of my brand.

Monitoring social usage provides far better information to management than blocking usage altogether.

Building Rivers of Information is priceless and truly a best practice methodology across any industry and on any topic. Klososky provides a simple three step process for development.
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