Customer Reviews

The Manager's Guide to Strategy

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I enjoyed reading this book which I found to be fascinating and enlightening. The book describes strategy and its role in ensuring that organisations achieve their mission. It is a comprehensive book on various aspects of strategy including the need to focus on customer needs, environmental analysis, strategy formulation, strategy implementation, corrective adjustments to strategy with time and the process of ensuring that employees and other stakeholders are motivated to ensure the success of the strategy.

The book is well written, well presented and easy to follow and understand. It is very practical and with many good examples. I would strongly recommend managers at all levels to read this interesting, practical and insightful book on strategy. The book is also useful and handy for students doing an MBA or other postgraduate studies in business.

This book is a great, quick read for someone looking for a fresh outlook on business strategy. I think this book is good for people on a variety of different levels of management, from salespeople to top executives. The author's use of entertaining analogies helps translate traditional business speak to real life examples of how business works in the real world and adds humor and flavor where it might not be expected. It is great for newly promoted people who are looking for the foundation of how to think ahead and implement a vision through tangible goals and evaluation. Merry Christmas to the seven managers who report to me-- they are getting this!

The Manager's Guide To Stategy is a must read for all levels of management. Get your staff thinking about core business activities. Examine your business and refocus to meet a customer need and succeed! The author does an excellent job at providing examples throughout the book. Working tools provided can be put to use today. It is a perfect blend of marketing and managemnet. This will be on my list of recommended reading in 2004.

This book covers the basics in strategy with links back to real life examples. Book uses sports as a backdrop for explaining many of the concepts. I needed to do a book report on a strategy book and found this book to be easy to read and seemed to go step in step with the textbook we used in MBA671 at Ball State University.
The best part of the book was that it seemed to be based in real world situations as opposed to being theory based.
If you are looking for a good book to do a strategy report over, then this a great book to start with.

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