Managing Brand You: 7 Steps to Creating Your Most Successful Self [Hardcover]

Jerry S. Wilson (Author), Ira Blumenthal (Author)

Book Description

Publication Date: July 16, 2008

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us-and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

Editorial Reviews

Book Description

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.

Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

About the Author

Jerry S. Wilson (Atlanta, GA) is a noted speaker and senior vice president at The Coca-Cola Company.

Ira Blumenthal (Atlanta, GA) is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestlé, and American Airlines.

See all Editorial Reviews

Product Details

• Reading level: Ages 17 and up
  
• Hardcover: 256 pages
• Publisher: AMACOM (July 16, 2008)
• Language: English
• ISBN-10: 0814410685
• ISBN-13: 978-0814410684
• Product Dimensions: 8.9 x 6.4 x 0.9 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #221,843 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 12 people found the following review helpful:

3.0 out of 5 stars What "Brand" am I?, February 3, 2009

By 

Larry Slater "LarrySlater.com" (Illinois) - See all my reviews
(REAL NAME)   

This review is from: Managing Brand You: 7 Steps to Creating Your Most Successful Self (Hardcover)

I had rather high hopes when I picked up this book. After reading that I needed to "Brand" myself in several books, I thought this book would be perfect for managing the NEW Brand ME. So I picked it up and started to do my usual reading and quickly found that this book is more about product brands then people. But youwould expect that right. After all, this IS a book on branding as it refers to people. But why does it have to be as boring as most of those "corporate speak" books? And this book wasn't that much help in focusing on me.

But there was one good aspect of the book. The quotes at the beginning of the chapters were deeper and more relavant then the chapters. I wrote down some of then as they teach the points clearer then the prose written by the authors.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Tough times calls for this book!, February 6, 2009

By 

William Levisay - See all my reviews
(REAL NAME)   

This review is from: Managing Brand You: 7 Steps to Creating Your Most Successful Self (Kindle Edition)

I want to strongly recommend this book, especially to those in these tough times who are in transition and are looking for their next great opportunity. Taking the disciplined approach recommended by Ira and Jerry, thinking about yourself as your "most valuable brand", and looking for ways to differentiate that brand in a challenging marketplace are vitally important ideas. I encourage you to buy this book, dive deep into the seven steps (keep a close eye on the step where they talk about creating a "Unique Identity") and make your brand as successful in the marketplace as possible!

1 of 1 people found the following review helpful:

4.0 out of 5 stars Good reference guide, August 25, 2009

By 

T. Hennum "Marketing Guy" (Maple Grove, MN) - See all my reviews
(REAL NAME)   

This review is from: Managing Brand You: 7 Steps to Creating Your Most Successful Self (Hardcover)

Good book for creating your personal brand. Very well planned and deep reaching. Thorough without being overly lengthy.