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Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.
Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
Jerry S. Wilson (Atlanta, GA) is a noted speaker and senior vice president at The Coca-Cola Company.
Ira Blumenthal (Atlanta, GA) is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestlé, and American Airlines.See all Editorial Reviews
I would highly recommend this book to anyone who wants to open business and wants to build their name.
The introduction and seven chapters, which correspond to the seven steps, outline the primary author's (Wilson) "Brand You" concept, developed over several years as a senior vice... Read morePublished on January 5, 2011 by Leo A. Mallette
Good book for creating your personal brand. Very well planned and deep reaching. Thorough without being overly lengthy.Published on August 25, 2009 by T. Hennum
I liked this book better when I read it 9 years ago, back when it was called The Brand You 50. I hope these guys are sending half the profits of this book to Tom Peters.Published on May 15, 2009 by BKenn
"Managing Brand YOU" is a wonderful resource for anyone who has had the urge to know better about their own goals, capabilities and aspirations, not only in professional but also... Read morePublished on May 15, 2009 by Sonia Kalra
An inspirational read; easy to get through with great examples.
A great personal AND professional guide from someone that has been there and lived it. Read more
When I first got into the Brand Called You game, it was through the Tom Peters article in Fast Company magazine many years ago (1997). Read morePublished on March 4, 2009 by Mark Alan Effinger