Customer Reviews

Managing Change with Business Process Simulation

5 star:		(2)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

If you are looking to understand the value of business process simulation from an executive stand-point, this is a great book.

Profozich explains through examples and case studies how simulation can help companies make better business decisions and managage necessary changes in their operating environment.

All business environments operate within areas of uncertainty. This book explains how simulation technology can help business managers understand and use this uncertainty to their advantage.

Business simulation can support business managers across all functions of the enterprise and help create value in a number of ways. Unfortunately businesses are not taking advantage of this great technology. Profozich has managed to demystify the myth around the complexities of computer simulation and he explains the value proposition and approach in a very compelling way.

For the senior manager looking to learn more about simulation, Managing Change provides a thorough introduction and review. It is well written and concise and lacks the turgid prose that is found in more academically oriented books on this subject.

The author not only describes the theoretical foundations of this technology, he also ties it together by describing many real world applications and case studies. This is one of the few technically opriented books I have found that also deals with the financial implications of software implementation and cost justification.

If there is any weakness, it is that the athor did not spend as much time as may have been needed discussing execution and implementation issues with simulation.

The author has clearly built a bridge between the scientific classroom and the application of simulation to solving complex business problems. For the senior manager interested in learning more about simulation, this is a strong review and introduction.

I found the book very imformative. I was looking for an introduction to this topic and found this book to speak at my level of understanding.

Apparently in the interest of keeping things simple, Profozich trivializes the subject. There is not enough here for any reasonably responsible manager to evaluate the premise that simulations are effective ways to manage change (a premise with which I agree.) If you enjoy reading marketing material or going to motivational seminars this book may be what you are looking for. Otherwise, skip it.