Intended as a business guide rather than a technical reference, this book offers advice on starting and operating a small business on the internet, using Microsoft technology. It covers matters such as the planning of a site, the uses of a database and transaction-processing system, the hiring of a Web developer, on-line brand-building strategies, trademark protection, budgeting, and customer service. Kienan is an e-commerce consultant with Tauber Kienan Associates.
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Most Helpful Customer Reviews
5 of 6 people found the following review helpful:
5.0 out of 5 stars
Practical advice for long term success,
By A Customer
This review is from: Managing Your E-Commerce Business, Second Edition (Cpg-Other) (Paperback)
Finally, a book that offers real-world information aimed at running a business rather than just building a website. Every chapter is shot-through with practical techniques for managing a sustainable, profitable venture. The author obviously has extensive experience. She gives great examples and tips and she doesn't sugar-coat the realities. She mentions Micorosft technologies, but really, this book is longer on real business information than anything else. Go for it. This book is a real gem.
1 of 1 people found the following review helpful:
1.0 out of 5 stars
Not helpful at all,
By Star Sales (Texas) - See all my reviews
This review is from: Managing Your E-Commerce Business, Second Edition (Cpg-Other) (Paperback)
I bought this book looking for helpful information to fill in the gaps where my MBA didn't go into detail. However, I found it to be simply a giant ad for Microsoft products. I suppose if you planned on using nothing but Microsoft Office to run your eBusiness it might help, but I'm not sure how well that would work. Mostly the book just refers you to the Help sections and the Microsoft website for further information, so save the money and just go directly to those resources. If you are looking for good, solid information or resources for beginning a new eBusiness or expanding a current one, this is not the book for you.
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Inside This Book
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First Sentence:
E-commerce is on the rise. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
credit card processing software, web shop, website team, content management software, branding message, customer care program, hosting company, measuring traffic, staging server, public website, online setting, hosting options, preproduction planning, site yourself, search engine ranking, sales site, transaction system, feature creep Key Phrases - Capitalized Phrases (CAPs): (learn more)
Exchange Server, Business Web, Forrester Research, United States, Commerce Server, Customer Manager, Internet Explorer, List Builder, Microsoft Excel, Microsoft Windows, Traffic Builder, Microsoft Office, Finance Manager, Microsoft Outlook, Microsoft Project, Tauber Kienan Associates, E-Commerce Management Center, Microsoft Access, Microsoft Word, Search Engine Watch, Server Extensions, America Online, Banner Network, Car Talk, Charles Schwab New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
E-commerce is on the rise. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
credit card processing software, web shop, website team, content management software, branding message, customer care program, hosting company, measuring traffic, staging server, public website, online setting, hosting options, preproduction planning, site yourself, search engine ranking, sales site, transaction system, feature creep Key Phrases - Capitalized Phrases (CAPs): (learn more)
Exchange Server, Business Web, Forrester Research, United States, Commerce Server, Customer Manager, Internet Explorer, List Builder, Microsoft Excel, Microsoft Windows, Traffic Builder, Microsoft Office, Finance Manager, Microsoft Outlook, Microsoft Project, Tauber Kienan Associates, E-Commerce Management Center, Microsoft Access, Microsoft Word, Search Engine Watch, Server Extensions, America Online, Banner Network, Car Talk, Charles Schwab New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 1
book:
- What Works? (Monday Morning Problem Solving, Grades K-3) by Ellen Booth Church on page 99
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