Customer Reviews

Managing Your E-Commerce Business, Second Edition (Cpg-Other)

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Finally, a book that offers real-world information aimed at running a business rather than just building a website. Every chapter is shot-through with practical techniques for managing a sustainable, profitable venture. The author obviously has extensive experience. She gives great examples and tips and she doesn't sugar-coat the realities. She mentions Micorosft technologies, but really, this book is longer on real business information than anything else. Go for it. This book is a real gem.

I bought this book looking for helpful information to fill in the gaps where my MBA didn't go into detail. However, I found it to be simply a giant ad for Microsoft products. I suppose if you planned on using nothing but Microsoft Office to run your eBusiness it might help, but I'm not sure how well that would work. Mostly the book just refers you to the Help sections and the Microsoft website for further information, so save the money and just go directly to those resources. If you are looking for good, solid information or resources for beginning a new eBusiness or expanding a current one, this is not the book for you.