This text for communications specialists marks a departure from earlier studies by approaching the subject of communication programs and crisis response holistically, concentrating on how mass communication plans, programs, and campaigns, special event and crisis response techniques must be coordinated in order to be effective. The study establishes the link between the parent organization's public relations concept and the communication methods it should employ and outlines the design and implementation of those programs for both short-term needs and crisis or disaster response. The outdated case studies often found in similar volumes are replaced here by theory and problem-solving techniques which may be applied to incidents found in any newspaper or periodical: election campaigns, oil spills, or acts of God are included for more meaningful in-class study. The text also features the many aspects of the design of public relations programs, ranging from basic responsibilities in communication to the need for consistency in campaigning and budget considerations. This training text will give future communication specialists a broad overview of their discipline with a solid look at how communications systems are interrelated.
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Book Description
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About the Author
E. W. BRODY is Professor and Coordinator of the Public Relations Sequence, the Department of Journalism at Memphis State University, and President of The Resource Group, Inc., of Memphis.
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Inside This Book
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First Sentence:
Traditional concepts of mass communication often undermine efforts to develop productive plans, programs, campaigns, special events, and crisis response strategies. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
crisis response mechanisms, selecting communication channels, media effects model, strategic communication planning, qualitative messages, qualitative communication, communication planners, trend watching, communicator ability, behavioral messages, interpersonal messages, communication programming, computer utilities, mediated messages, environmental communication, union organizing campaigns, social exchange theory, behavioral communication, stakeholder groups, counseling firms, communication efforts Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Englewood Cliffs, Federal Express, Columbia University Press, Managing the Socially Responsible Corporation, Beverly Hills, Fund Raising Management, Gulf of Alaska, National Labor Relations Board, Public Communication Campaigns, Social Life, General Motors Corporation, Management Response, New Brunswick, Postal Service, Strategy Formulation New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Traditional concepts of mass communication often undermine efforts to develop productive plans, programs, campaigns, special events, and crisis response strategies. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
crisis response mechanisms, selecting communication channels, media effects model, strategic communication planning, qualitative messages, qualitative communication, communication planners, trend watching, communicator ability, behavioral messages, interpersonal messages, communication programming, computer utilities, mediated messages, environmental communication, union organizing campaigns, social exchange theory, behavioral communication, stakeholder groups, counseling firms, communication efforts Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Englewood Cliffs, Federal Express, Columbia University Press, Managing the Socially Responsible Corporation, Beverly Hills, Fund Raising Management, Gulf of Alaska, National Labor Relations Board, Public Communication Campaigns, Social Life, General Motors Corporation, Management Response, New Brunswick, Postal Service, Strategy Formulation New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 75
books:
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2
books
cite this book:
- Experts in Action: Inside Public Relations (Longman Series in Public Communication) by Bill Cantor on 8 pages
- Public Communication Campaigns by Ronald E. Rice on 5 pages
- The New Realities by Peter F. Drucker on 4 pages
- Exchange and Power in Social Life by Peter M. Blau on 4 pages
- The New Realities: In Goverment and Politics in Economics and Business in Society and World View by Peter F. Drucker on 4 pages
See all 75 books this book cites
- Multicultural Public Relation-00-2 by Stephen Banks in Back Matter
- Journalism in the Digital Age: Theory and practice for broadcast, print and online media by John Herbert in Back Matter
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