In a world where change is an everyday occurrence, business as usual is a guaranteed recipe for failure. With its proven management practices and values-driven approach, this book provides a blueprint for winning the loyalty of the marketplace; building honest, open communication with employees; and putting integrity back where it belongs, right beside the corporate bottom line.
Frank Sonnenberg, a marketing strategist, has written 4 books and published over 300 articles. He has appeared on CNN as "a nationally recognized expert in the field of marketing," and served as the National Director of Marketing for Ernst & Young's Management Consulting Group for over a decade.
He is the author of the best-selling book Marketing to Win (Harper & Row, 1990), which was translated into several languages, Managing With a Conscience (McGraw-Hill, 1994) which was selected by Industry Week as one of the top ten business books of the year, It's the Thought that Counts (Executive Excellence 2001) and Managing with a Conscience, (2nd ed.) (Amazon/CreateSpace, 2012) Salon.com named Sonnenberg's blog among the top 100 in 2009. Trust Across America named Frank one of the Top 100 Thought Leaders in 2011 and 2012. In 2011, Social Media Marketing Magazine (SMM) selected Frank Sonnenberg as one of the top marketing authors in the world on Twitter.
Frank has served as an expert panelist for Bottom Line Business, the marketing columnist for The Journal of Business Strategy, and on the editorial board of The Journal of Training and Development. He is active in his community and has served on several boards.
