Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality. Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing --Develop a Content Marketing Strategy that Works for Your Business --Tell a Consistent Story that Engages Your Customers --Determine the Right Marketing Channels to Implement --Create an Internal and External Workflow for Content Marketing --Measure Content Marketing and Communicate Results to Internal Stakeholders
Managing Content Marketing
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
It doesn't get much better than this if you're in the market for a step-by-step, how to set up, implement, and measure a successful content marketing program. While a great deal has been written about content marketing, this is the first step-by-step, how to get it done book that I've seen. And the authors do a terrific job of not only detailing how to do it, but they put in context why content marketing is necessary in today's tech driven market.
For those who stumble over concepts of how to be publisher and how to create compelling content for your audience, there is a terrific chapter on the art of storytelling that will help anyone develop a content creation plan. From the basic lessons of Ted Levitt's classic, Marketing Myopia, to Joe Campbell's, The Hero With A Thousand Faces, the authors have put together a 12-step guide to storytelling and great content that I think is worth the price of the book. They explain the basics of good storytelling and then provide a framework or structure to develop your own brand journey.
Overall, a practical and useful guide for developing the kind of content that can create brand dominance in the marketplace.
For those who stumble over concepts of how to be publisher and how to create compelling content for your audience, there is a terrific chapter on the art of storytelling that will help anyone develop a content creation plan. From the basic lessons of Ted Levitt's classic, Marketing Myopia, to Joe Campbell's, The Hero With A Thousand Faces, the authors have put together a 12-step guide to storytelling and great content that I think is worth the price of the book. They explain the basics of good storytelling and then provide a framework or structure to develop your own brand journey.
Overall, a practical and useful guide for developing the kind of content that can create brand dominance in the marketplace.
6 of 7 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
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Length:
3:33
Mins
Having read several books on content marketing and metrics, I was skeptical. Do we really need another one? But I'm happy to report that this is a value addition to the B2B marketing library. It's is a handbook on creating a great content marketing program. And they also share some innovative ideas around story, metrics and creating heroes.
2 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I agree with the rest of the positive reviews here - this is a very practical "how-to" guide to Content Marketing, written in a easy to read style, full of good practices to implement, underlined by their experiences of how implementing these ideas changed businesses.
I purchased the book with a very real professional interest in implementing content marketing best practice. In a previous life as a consultant, the litmus test of our advice was what are the key practical actions that are going to change the way you work on Monday morning. To that end, this book is a fantastic resource. I know what I need to do on Monday....
I purchased the book with a very real professional interest in implementing content marketing best practice. In a previous life as a consultant, the litmus test of our advice was what are the key practical actions that are going to change the way you work on Monday morning. To that end, this book is a fantastic resource. I know what I need to do on Monday....
Most Recent Customer Reviews
5.0 out of 5 stars
This book will help my business
The writing is clear and concise, and lays out a method to implement Content Marketing in any industry. Think of this book as a manual that will help you create your own plan. Read more
Published 2 months ago by C. E. Dorsett
5.0 out of 5 stars
Good read!
This book de-mystify's what every company is trying to do online. The knidle price makes it a no brainer. I hope my competition doesn't read this!
Published 2 months ago by B Redd
5.0 out of 5 stars
Great book
This book literally opened my eyes on how to approach content marketing in the most effective way. I would recommend this book to everybody who think about using this marketing... Read more
Published 3 months ago by Bea S.
5.0 out of 5 stars
A great resource for marketing execs and agencies alike
Although this book was written with corporate marketing teams in mind, I am the co-owner of a small content marketing agency that works with many corporate clients, so I came to... Read more
Published 11 months ago by Kathryn
5.0 out of 5 stars
Stop, this is THE book you need
Managing Content Marketing is one of those rare books that just nails it from beginning to end. Content marketing is so important for your business, and you need to do it right if... Read more
Published 13 months ago by Jim Kukral
4.0 out of 5 stars
A Fun, Erudite, No-Baloney Step-By-Step Guide...
Here's an excerpt about this book I wrote as part of a blog post for beginners in the cycling industry on the whole Content Marketing concept:
If you'd like to know more... Read more
If you'd like to know more... Read more
Published 14 months ago by Nixon Agonistes
5.0 out of 5 stars
Essentially a book how to build a sustainable business
Let me tell you a story to understand why I think this is a seminal work in content marketing and not just content marketing. Read more
Published 15 months ago by Nenad
5.0 out of 5 stars
A Book You Can Actually Use
Finally, a book that doesn't just tell you about Content Marketing but actually shows you how to do it! Read more
Published 18 months ago by Tod F Hirsch
4.0 out of 5 stars
The Upside Opportunity for Commercial Storytelling
We've all read reports about the decline of B2B trade media. As their print publications failed to attract enough advertisers, and online ventures delivered very low profit... Read more
Published 18 months ago by David H. Deans
5.0 out of 5 stars
This is must buy book for all marketers.
Pulizzi is the Godfather of Content Marketing - we used his book Get Content Get Customers in our Content Marketing Program. Read more
Published 18 months ago by Reg Nordman
