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Managing Corporate Culture, Innovation, and Intrapreneurship

2 customer reviews
ISBN-13: 978-1567200478
ISBN-10: 1567200478
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Frequently Bought Together

  • Managing Corporate Culture, Innovation, and Intrapreneurship
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Total price: $174.26
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Editorial Reviews


?In this broad overview of operating an organization, Oden seems to tackle every conceivable management issue. The book's major focus is on fostering innovation and helping intrapreneurs develop their skills in the complex process of bringing a product to the marketplace. Topics covered by Oden include the corporate innovative process, the value of mission statements, developing strategic tools such as SWOT (strengths, weaknesses, opportunities, and threats), product and process design, and launching new products. This publication has much advice and caution for anyone trying to mass produce products and ideas. The truth is, even McDonald's is having a difficult time managing its corporate culture; so innovators might be wise to read some of Oden's ideas, which have been crafted from many years of experience as a product manager. The book covers such a broad range of products that everyone can find something of interest. A good acquisition for undergraduate, graduate, and professional library collections.?-Choice

Book Description

This work identifies three essential elements for corporate success in the competitive global marketplace—culture, innovation, and intrapreneurship—and describes ways in which companies can encourage and develop them.

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Product Details

  • Hardcover: 296 pages
  • Publisher: Praeger (June 30, 1997)
  • Language: English
  • ISBN-10: 1567200478
  • ISBN-13: 978-1567200478
  • Product Dimensions: 6.1 x 0.7 x 9.2 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,941,589 in Books (See Top 100 in Books)

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8 of 8 people found the following review helpful By A Customer on March 8, 1999
Format: Hardcover
Oden details processes for integrating culture, innovation, and intrapreneurship for competitive success. The book describes how strategic planning, cultural planning, organizational change, and process reengineering must be done in parallel to achieve an innovative culture. The author proposes using a venture team to integrate the corporate innovation process and a six stage new product or business development process the team follows. Just to mention two topics covered, there is an excellent discussion about idea generation and a profile of human resources practices in an innovative organization. This work offers a wealth of informative thinking presented in a clear framework. Excellent.
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2 of 2 people found the following review helpful By Jose on April 1, 2013
Format: Hardcover Verified Purchase
It talks very little about intrapreneurship. I thought that it will be more focus in innovation and culture, but it is focus in process management.
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