Engineering & Transportation
  • List Price: $132.00
  • Save: $23.53 (18%)
Only 5 left in stock (more on the way).
Ships from and sold by
Gift-wrap available.
Managing Corporate Cultur... has been added to your Cart
Condition: Used: Good
Comment: Very good, the pages are clean. Ex library copy
Access codes and supplements are not guaranteed with used items.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Managing Corporate Culture, Innovation, and Intrapreneurship Hardcover – June 30, 1997

ISBN-13: 978-1567200478 ISBN-10: 1567200478

Buy New
Price: $108.47
17 New from $74.93 27 Used from $0.01 1 Collectible from $70.60
Amazon Price New from Used from
"Please retry"
$74.93 $0.01

Best Books of the Year
See the Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.

Frequently Bought Together

Managing Corporate Culture, Innovation, and Intrapreneurship + Intrapreneuring in Action: A Handbook for Business Innovation + Intrapreneurship: Managing  Ideas Within Your Organization (Rotman-UTP Publishing)
Price for all three: $150.97

Buy the selected items together

Hero Quick Promo
Save up to 90% on Textbooks
Rent textbooks, buy textbooks, or get up to 80% back when you sell us your books. Shop Now

Product Details

  • Hardcover: 296 pages
  • Publisher: Praeger (June 30, 1997)
  • Language: English
  • ISBN-10: 1567200478
  • ISBN-13: 978-1567200478
  • Product Dimensions: 6.1 x 0.7 x 9.2 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,400,506 in Books (See Top 100 in Books)

Editorial Reviews


?In this broad overview of operating an organization, Oden seems to tackle every conceivable management issue. The book's major focus is on fostering innovation and helping intrapreneurs develop their skills in the complex process of bringing a product to the marketplace. Topics covered by Oden include the corporate innovative process, the value of mission statements, developing strategic tools such as SWOT (strengths, weaknesses, opportunities, and threats), product and process design, and launching new products. This publication has much advice and caution for anyone trying to mass produce products and ideas. The truth is, even McDonald's is having a difficult time managing its corporate culture; so innovators might be wise to read some of Oden's ideas, which have been crafted from many years of experience as a product manager. The book covers such a broad range of products that everyone can find something of interest. A good acquisition for undergraduate, graduate, and professional library collections.?-Choice

Book Description

This work identifies three essential elements for corporate success in the competitive global marketplace—culture, innovation, and intrapreneurship—and describes ways in which companies can encourage and develop them.

Important Information

Example Ingredients

Example Directions

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

3.5 out of 5 stars
5 star
4 star
3 star
2 star
1 star
See both customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By A Customer on March 8, 1999
Format: Hardcover
Oden details processes for integrating culture, innovation, and intrapreneurship for competitive success. The book describes how strategic planning, cultural planning, organizational change, and process reengineering must be done in parallel to achieve an innovative culture. The author proposes using a venture team to integrate the corporate innovation process and a six stage new product or business development process the team follows. Just to mention two topics covered, there is an excellent discussion about idea generation and a profile of human resources practices in an innovative organization. This work offers a wealth of informative thinking presented in a clear framework. Excellent.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Jose on April 1, 2013
Format: Hardcover Verified Purchase
It talks very little about intrapreneurship. I thought that it will be more focus in innovation and culture, but it is focus in process management.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again