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Managing Customer Relationships: A Strategic Framework
Managing Customer Relationships: A Strategic Framework
Martha Rogers , Don Peppers
Average Customer Review: 4.2 out of 5 stars  See all reviews (13)
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MANAGING CUSTOMER RELATIONSHIPSA Strategic Framework Praise for the first edition:"Peppers and Rogers do a beautiful job of integrating actionableframeworks, the thinking of other leaders in the field, and bestpractices from leading-edge companies."—Dr. Hugh J. Watson, C. Herman and... Read More

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