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2 of 3 people found the following review helpful:
5.0 out of 5 stars
A Seminal Book by One of the Top Minds in the Field,
By
This review is from: Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty (Hardcover)
V. Kumar has always been on the leading edge, and this book is a testament to his thought leadership. More importantly, these ideas work in the real world. This book is a gift for all of us who wish to profitably increase customer loyalty.
Tim Keiningham Global Chief Strategy Officer and Executive Vice President IPSOS Loyalty |
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Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty by V. Kumar (Hardcover - January 20, 2008)
Used & New from: $19.25
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