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Managing Data Mining: Advice from Experts (IT Solutions series)
 
 
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Managing Data Mining: Advice from Experts (IT Solutions series) [Paperback]

Stephan Kudyba (Author)


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Book Description

1591402433 978-1591402435 April 1, 2004
Managing Data Mining: Advice from Experts is a collection of leading business applications in the data mining and multivariate modeling spectrum provided by experts in the field at leading US corporations. Each contributor provides valued insights as to the importance quantitative modeling provides in helping their corresponding organizations manage risk, increase productivity and drive profits in the market in which they operate. Additionally, the expert contributors address other important areas which are involved in the utilization of data mining and multivariate modeling that include various aspects in the data management spectrum (e.g. data collection, cleansing and general organization).

(This book is a release under the IT Solution Series.)

Foreword by Dr. Jim Goodnight, SAS, Inc., USA

Selected contributions from:

Citigroup Blue Cross Blue Shield Chubb Insurance American Healthways Nielsen//NetRatings


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Editorial Reviews

Review

"The book covers a wide range of industries...retail, service, and manufacturing...in controlling cost and increasing sales." -- Stephen Sloan, an experienced internal consultant and systems manager, Bristol-Myers Squibb Company, USA

"This book describes real business examples of how data mining was utilized to solve problems that needed attention." -- Randy Collica, Hewlett-Packard Co., USA

About the Author

Stephan Kudyba (PhD) is president and founder of Null Sigma Inc., a consulting company that concentrates on enhancing corporate operational efficiency through the utilization of data mining, business intelligence and knowledge management initiatives. He is also a faculty member in the school of management at New Jersey Institute of Technology and has authored the books "Data Mining and Business Intelligence: A Guide to Productivity" and "IT, Corporate Productivity and the New Economy."

Product Details

  • Paperback: 250 pages
  • Publisher: Cybertech Publishing (April 1, 2004)
  • Language: English
  • ISBN-10: 1591402433
  • ISBN-13: 978-1591402435
  • Product Dimensions: 9 x 6.1 x 0.9 inches
  • Shipping Weight: 14.4 ounces
  • Amazon Best Sellers Rank: #1,172,086 in Books (See Top 100 in Books)

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Inside This Book (learn more)
First Sentence:
Despite the research written, the software developed and the business applications that can be enhanced by it, the terms data mining and multivariate modeling continue to stoke uncertainty, complexity and sometimes fear in business managers and strategic decision-makers across industry sectors. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
analytics department, electronic fornis, electronic fonns, data mining work, new application models, swing option, credit scoring models, blended model, media weight, historical window, risk grade, bad ratings, load forecast, unique audience, online advertisers, driver variables, economic business cycle, syndicated service, performance window, payment behavior, media expenditures, media investment, data mining techniques, multivariate modeling, audience measurement
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Idea Group Inc, Six Sigma, Monte Carlo, League Baseball, Idea Croup Inc, Year Two, Kotter's Stage
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