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Managing the Design Factory
 
 
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Managing the Design Factory [Hardcover]

Donald G. Reinertsen (Author)
4.9 out of 5 stars  See all reviews (15 customer reviews)

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Book Description

October 1, 1997
The man who launched a revolution in product development with his bestselling Developing Products in Half the Time is back with a new book that's also certain to be a classic. In Managing the Design Factory Donald G. Reinertsen presents concepts and practical tools that will be invaluable for anyone trying to get products out of the pipeline and into the market.

The first book to put the principles of World Class Manufacturing to work in the development process, Managing the Design Factory combines the powerful analytical tools of queuing, information, and system theories with the proven ideas of organization design and risk management. The result: a methodical approach to consistently hit the "sweet spot" of quality, cost, and time in developing any product. Reinertsen illustrates these concepts with concrete examples drawn from his work with many leading companies across different industries.

Fresh and thought-provoking, the book challenges many of the conventional approaches to product development. "There are no best practices," Reinertsen writes, "the idea of best practices is a seductive but dangerous trap." Unlike other books that promote rules and rituals based on benchmarking "best practices," this book focuses on practical tools that account for varied situations. He breaks new ground with a disciplined, quantitative approach for making decisions on critical issues: When should we use a sequential or concurrent process? Centralized or decentralized control? Functional or team organizations?

Full of practical techniques, concrete examples, and solid general principles, this is a real toolkit for product developers. Moreover, it is written with the clarity, precision, and humor that are Reinertsen's trademarks. He promises to challenge the thinking of anyone involved in product development.


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Managing the Design Factory + The Principles of Product Development Flow: Second Generation Lean Product Development + Developing Products in Half the Time: New Rules, New Tools, 2nd Edition
Price For All Three: $76.93

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Editorial Reviews

Review

Warren S. Nix President and CEO, Lumonics Corporation This book is absolutely essential reading for product team leaders who must "do" rather than debate. I will require that all senior executives at Lumonics read this book.

Neil Hagglund Corporate Vice President and Director of Corporate Technology Planning, Motorola, Inc. A valuable and much needed view of the product development process. Engrossing and stimulating reading flill of excellent tools and firmly anchored on the basic reality of why we do product development -- to make a profit!

Art Lane General Manager, Hewlett-Packard Enterprise Storage Solutions Division At Hewlett-Packard we continuously strive to improve our product development methods, but too often only look internally for ideas. I would recommend this book because it impresses me as a source of sound, practical advice from Don's broad industry experience.

Kevin Sharer President and COO, Amgen Provides real world, usable advice and challenges managers to think about issues of enduring importance.

Robert T. Franzo Manager, Messaging and Digital Mobile Radio, Wireless Communications Products, IC Group, Lucent Technologies A compelling new model for profitable product development. Don Reinertsen reveals some of the best kept secrets to running a decision and profit based development process. This book will be a key resource for organizations using product development to compete in the competitive dynamic market we all encounter.

Dr. Paul Borrill Chief Scientist, Sun Microsystems A brilliant and unique perspective on the economic and business dimensions of product design. Reinertsen's insights into the human and economic dimensions of product design are outstanding.

About the Author

Donald G. Reinertsen is head of Reinertsen & Associates, a firm that specializes in new product development. He also teaches at the California Institute of Technology and has attracted a worldwide following among managers, designers, and engineers. He holds an engineering degree from Cornell and an MBA from Harvard. He and his family live in Redondo Beach, California.

Product Details

  • Hardcover: 288 pages
  • Publisher: Free Press (October 1, 1997)
  • Language: English
  • ISBN-10: 0684839911
  • ISBN-13: 978-0684839912
  • Product Dimensions: 9.6 x 6.4 x 1.1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #241,482 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews
57 of 58 people found the following review helpful
An invaluable guide January 31, 2000
Format:Hardcover
I bought this and about five other books on product development. Without question, this was the best.

Reinertsen has an effective writing style that is engaging and informative. His examples are relevant and illustrative; even when not immediately on point with my business, they helped me to understand a concept.

The book builds on some fairly simple - but enormously powerful - tools including basic financial modeling and queuing theory. Reinertsen explains why the tools are relevant and how to employ them across a spectrum of businesses. He then uses the tools to substantiate some remarkable product development concepts that he presents later in the book.

The book is - thankfully - devoid of pithy phrases and buzz words. It teaches methods and ways of thinking. It doesn't profess answers, but it has driven an enormous amount of our product planning and product development efforts.

I haven't found a better book on the subject.

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19 of 19 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
Over years of working to improve the process of new product development in organizations with which I have been associated, I have read many books on new product development and reducing cycle time of new product development. I regularly am also asked about these topics in college and executive courses I teach. There is no single book that completely covers these topics. However, if you only have time to read one book, I think Reinertsen's book is the one to start with. It is a real eye opener. Many profound(!) and extraordinarily productive concepts and methods are presented in a reasonably sized, easy to understand volume. You won't go wrong in buying it.
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13 of 13 people found the following review helpful
Format:Hardcover
If you're looking for a book to arm you with the latest buzzwords and easy answers, this is not for you. If you're looking for a useful framework for thinking about product design and tools for applying principles, this is an excellent buy. This book is clearly written, well-organized, and full of useful information.

Unlike many management books, it's not 20 pages of information stretched out to 200 pages in order to make a book. Also, unlike most product development books, this book is of great value not just to product managers and designers, but would be a great read for financial managers and marketing managers. A manufacturing manager reading this book will smile with satisfaction at seeing common modern manufacturing principles well applied to the design realm.

The only weak points I can think of are: 1) That it may be useful for the author to break out case studies rather than keeping them in the same typeface intermingled with the rest of the text. 2) No real advice is given on how to overcome real-world resistance to these ideas. Some sage advice on how to introduce these concepts and tools into organizations with existing biases and cultures could be a real benefit to practitioners. These are minor objections though.

Whether you're in a software start-up or part of a Fortune 500 company design team doing existing product improvement, this book contains useful information that will enhance your understanding of what you're doing right and what you could do better - and WHY!

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Most Recent Customer Reviews
Back to fundamentals
Every once in a while you come across a book that cuts through all the verbiage and lays out the simple, solid fundamentals of a domain. This is one such book. Read more
Published 8 months ago by Manu
Just what I expected
Well.. the book was just what I expected, quality-wise. However, the context has been a little dry.. It's been very hard to make it through the text.. Read more
Published 19 months ago by A. Prociv
Outstanding
I've studied and practiced product development for years including reading both books and research papers. This book has the best balance of anecdote and theory I've seen. Read more
Published 22 months ago by Bob F, measurement guy
Thrift books
No problems with this sevice, book arrived before the date forecasted and it was in perfect condition.
Published on June 12, 2009 by Fiachra Green
An excellent guide to product development
"Managing the design factory" provides an excellent set of practices which can improve your product development and optimize your product development on the dimension you want it... Read more
Published on August 26, 2007 by Bas Vodde
Best book on product development and agility around
I don't think they use the word agility once, but this book clearly enunciates all of the reasons that agile processes often show success, without prescribing a specific set of... Read more
Published on July 1, 2004 by Lars Bergstrom
World-class information for product development managers
I have never seen so much good advice about product development in one place. Applying concepts from manufacturing, finance, queuing theory and communications theory, Reinertsen... Read more
Published on May 5, 2003 by John V. Levy
every design engineer should read this book.
Managing the Design Factory; A Product Developer's Toolbox, by Donald G. Reinertsen, is an important book on how successful companies should develop new products. Read more
Published on May 5, 2001 by R. Michael Friends
Add This to Your Software Development Library
A fresh perspective and analogy for software development managers. If your challenged with the constraints of formal development practices in the midst of aggressive schedules,... Read more
Published on January 5, 2000 by Douglas C. Infiesto
Very helpful with practical information
Good broad coverage of many aspects of product management. Clear language; priciples are explained well. There is much that can be applied very practically. Read more
Published on April 29, 1999 by steveraj@bigfoot.com
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Inside This Book (learn more)
First Sentence:
Imagine that you own a business with a large bank account that pays no interest. Read the first page
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Design Factory, Level One, Level Two, Microsoft Secrets, Michael Cusumano, Bell Labs, Half the Time
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