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Warren S. Nix President and CEO, Lumonics Corporation This book is absolutely essential reading for product team leaders who must "do" rather than debate. I will require that all senior executives at Lumonics read this book.
Neil Hagglund Corporate Vice President and Director of Corporate Technology Planning, Motorola, Inc. A valuable and much needed view of the product development process. Engrossing and stimulating reading flill of excellent tools and firmly anchored on the basic reality of why we do product development -- to make a profit!
Art Lane General Manager, Hewlett-Packard Enterprise Storage Solutions Division At Hewlett-Packard we continuously strive to improve our product development methods, but too often only look internally for ideas. I would recommend this book because it impresses me as a source of sound, practical advice from Don's broad industry experience.
Kevin Sharer President and COO, Amgen Provides real world, usable advice and challenges managers to think about issues of enduring importance.
Robert T. Franzo Manager, Messaging and Digital Mobile Radio, Wireless Communications Products, IC Group, Lucent Technologies A compelling new model for profitable product development. Don Reinertsen reveals some of the best kept secrets to running a decision and profit based development process. This book will be a key resource for organizations using product development to compete in the competitive dynamic market we all encounter.
Dr. Paul Borrill Chief Scientist, Sun Microsystems A brilliant and unique perspective on the economic and business dimensions of product design. Reinertsen's insights into the human and economic dimensions of product design are outstanding.
Donald G. Reinertsen is head of Reinertsen & Associates, a firm that specializes in new product development. He also teaches at the California Institute of Technology and has attracted a worldwide following among managers, designers, and engineers. He holds an engineering degree from Cornell and an MBA from Harvard. He and his family live in Redondo Beach, California.See all Editorial Reviews
Even though it's a 1997 book, it remains actual and can provide many insights to the ones involved in NPD.Published 14 months ago by Henrique M. Rocha
LEAN and Agile software development is well established as a best practice - however it may be established to such an extend that we have stopped asking questions and are just... Read morePublished 19 months ago by Thomas Husfeldt
This books provides you with great insights, theory of how to think about product development. Maybe, like me, you were doing some things in a lean development way, but this book... Read morePublished on May 20, 2013 by Zen_zero
Reinertsen knows what he's writing about - and he writes well. I am about to complete the book (a Kindle version) and very much plan to put most of his principles to work in the... Read morePublished on March 26, 2013 by engineermike
Looked just like advertised. It arrived when they said it would and was packaged well. It was a good price too.Published on January 2, 2013 by Dondee Johnson
If you are in the business of designing and/or marketing engineered products, Managing the Design Factory is required reading. Read morePublished on November 6, 2012 by Spartacus
Every once in a while you come across a book that cuts through all the verbiage and lays out the simple, solid fundamentals of a domain. This is one such book. Read morePublished on August 28, 2011 by Manu
Well.. the book was just what I expected, quality-wise. However, the context has been a little dry.. It's been very hard to make it through the text.. Read morePublished on October 2, 2010 by Alex P
I've studied and practiced product development for years including reading both books and research papers. This book has the best balance of anecdote and theory I've seen. Read morePublished on July 29, 2010 by Bob F, measurement guy