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Managing the Design Factory [Hardcover]

Donald G. Reinertsen
4.9 out of 5 stars  See all reviews (19 customer reviews)

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Book Description

October 1, 1997
The man who launched a revolution in product development with his bestselling Developing Products in Half the Time is back with a new book that's also certain to be a classic. In Managing the Design Factory Donald G. Reinertsen presents concepts and practical tools that will be invaluable for anyone trying to get products out of the pipeline and into the market.

The first book to put the principles of World Class Manufacturing to work in the development process, Managing the Design Factory combines the powerful analytical tools of queuing, information, and system theories with the proven ideas of organization design and risk management. The result: a methodical approach to consistently hit the "sweet spot" of quality, cost, and time in developing any product. Reinertsen illustrates these concepts with concrete examples drawn from his work with many leading companies across different industries.

Fresh and thought-provoking, the book challenges many of the conventional approaches to product development. "There are no best practices," Reinertsen writes, "the idea of best practices is a seductive but dangerous trap." Unlike other books that promote rules and rituals based on benchmarking "best practices," this book focuses on practical tools that account for varied situations. He breaks new ground with a disciplined, quantitative approach for making decisions on critical issues: When should we use a sequential or concurrent process? Centralized or decentralized control? Functional or team organizations?

Full of practical techniques, concrete examples, and solid general principles, this is a real toolkit for product developers. Moreover, it is written with the clarity, precision, and humor that are Reinertsen's trademarks. He promises to challenge the thinking of anyone involved in product development.


Frequently Bought Together

Managing the Design Factory + The Principles of Product Development Flow: Second Generation Lean Product Development + Developing Products in Half the Time: New Rules, New Tools, 2nd Edition
Price for all three: $80.34

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Editorial Reviews

Review

Warren S. Nix President and CEO, Lumonics Corporation This book is absolutely essential reading for product team leaders who must "do" rather than debate. I will require that all senior executives at Lumonics read this book.

Neil Hagglund Corporate Vice President and Director of Corporate Technology Planning, Motorola, Inc. A valuable and much needed view of the product development process. Engrossing and stimulating reading flill of excellent tools and firmly anchored on the basic reality of why we do product development -- to make a profit!

Art Lane General Manager, Hewlett-Packard Enterprise Storage Solutions Division At Hewlett-Packard we continuously strive to improve our product development methods, but too often only look internally for ideas. I would recommend this book because it impresses me as a source of sound, practical advice from Don's broad industry experience.

Kevin Sharer President and COO, Amgen Provides real world, usable advice and challenges managers to think about issues of enduring importance.

Robert T. Franzo Manager, Messaging and Digital Mobile Radio, Wireless Communications Products, IC Group, Lucent Technologies A compelling new model for profitable product development. Don Reinertsen reveals some of the best kept secrets to running a decision and profit based development process. This book will be a key resource for organizations using product development to compete in the competitive dynamic market we all encounter.

Dr. Paul Borrill Chief Scientist, Sun Microsystems A brilliant and unique perspective on the economic and business dimensions of product design. Reinertsen's insights into the human and economic dimensions of product design are outstanding.

About the Author

Donald G. Reinertsen is head of Reinertsen & Associates, a firm that specializes in new product development. He also teaches at the California Institute of Technology and has attracted a worldwide following among managers, designers, and engineers. He holds an engineering degree from Cornell and an MBA from Harvard. He and his family live in Redondo Beach, California.

Product Details

  • Hardcover: 288 pages
  • Publisher: Free Press (October 1, 1997)
  • Language: English
  • ISBN-10: 0684839911
  • ISBN-13: 978-0684839912
  • Product Dimensions: 7.5 x 1.1 x 9.4 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #192,165 in Books (See Top 100 in Books)

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Customer Reviews

4.9 out of 5 stars
(19)
4.9 out of 5 stars
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This book is clearly written, well-organized, and full of useful information. Doktor Octo  |  7 reviewers made a similar statement
At times a little too theoretical, but overall very helpful. steveraj@bigfoot.com  |  2 reviewers made a similar statement
Most Helpful Customer Reviews
58 of 59 people found the following review helpful
5.0 out of 5 stars An invaluable guide January 31, 2000
Format:Hardcover
I bought this and about five other books on product development. Without question, this was the best.

Reinertsen has an effective writing style that is engaging and informative. His examples are relevant and illustrative; even when not immediately on point with my business, they helped me to understand a concept.

The book builds on some fairly simple - but enormously powerful - tools including basic financial modeling and queuing theory. Reinertsen explains why the tools are relevant and how to employ them across a spectrum of businesses. He then uses the tools to substantiate some remarkable product development concepts that he presents later in the book.

The book is - thankfully - devoid of pithy phrases and buzz words. It teaches methods and ways of thinking. It doesn't profess answers, but it has driven an enormous amount of our product planning and product development efforts.

I haven't found a better book on the subject.

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19 of 19 people found the following review helpful
5.0 out of 5 stars The first book I recommend on new product development. October 18, 1999
Format:Hardcover|Amazon Verified Purchase
Over years of working to improve the process of new product development in organizations with which I have been associated, I have read many books on new product development and reducing cycle time of new product development. I regularly am also asked about these topics in college and executive courses I teach. There is no single book that completely covers these topics. However, if you only have time to read one book, I think Reinertsen's book is the one to start with. It is a real eye opener. Many profound(!) and extraordinarily productive concepts and methods are presented in a reasonably sized, easy to understand volume. You won't go wrong in buying it.
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14 of 14 people found the following review helpful
5.0 out of 5 stars Real thinking and action tools you can use February 24, 2002
Format:Hardcover
If you're looking for a book to arm you with the latest buzzwords and easy answers, this is not for you. If you're looking for a useful framework for thinking about product design and tools for applying principles, this is an excellent buy. This book is clearly written, well-organized, and full of useful information.

Unlike many management books, it's not 20 pages of information stretched out to 200 pages in order to make a book. Also, unlike most product development books, this book is of great value not just to product managers and designers, but would be a great read for financial managers and marketing managers. A manufacturing manager reading this book will smile with satisfaction at seeing common modern manufacturing principles well applied to the design realm.

The only weak points I can think of are: 1) That it may be useful for the author to break out case studies rather than keeping them in the same typeface intermingled with the rest of the text. 2) No real advice is given on how to overcome real-world resistance to these ideas. Some sage advice on how to introduce these concepts and tools into organizations with existing biases and cultures could be a real benefit to practitioners. These are minor objections though.

Whether you're in a software start-up or part of a Fortune 500 company design team doing existing product improvement, this book contains useful information that will enhance your understanding of what you're doing right and what you could do better - and WHY!

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13 of 13 people found the following review helpful
5.0 out of 5 stars every design engineer should read this book. May 5, 2001
Format:Hardcover|Amazon Verified Purchase
Managing the Design Factory; A Product Developer's Toolbox, by Donald G. Reinertsen, is an important book on how successful companies should develop new products. Many popular management books share some common themes such as; JIT, kanban, lean manufacturing, reducing WIP, quick turn times, low inventory. Unfortunately, the development process in most companies has been slow to apply these insights to their engineering and design practice. Reinertsen does a superb job of showing how this is done. The Design Factory exists for one purpose - the same as the manufacturing factory - to make a profit. The focus of the book is on tools, not rules and rituals. These are practical tools that account for varied situations. The information is presented in a form that an engineer can understand and appreciate, but without unnecessary difficulty. There are excellent sections on queue and information theory, and capacity utilization and batch size, and on eliminating useless controls. I agree completely with the `do it, try it, fix it' approach to development, and not being burdened with trying to make it right the first time. Every practicing design engineer should read this book.
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9 of 9 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
I have never seen so much good advice about product development in one place. Applying concepts from manufacturing, finance, queuing theory and communications theory, Reinertsen proposes many ways in which we can design better processes for development.

For example, if we were to view the investment in design work as a depreciating asset, like work-in-process inventory in the factory, we would be able to make better decisions about time, manpower, and project delay tradeoffs.

Key concepts include: valuing design work based on its financial impact on the organization; learning as much as possible as early as possible in the development cycle; managing queues in the development process; creating specifications which are flexible for as long as possible, so that evolving customer requirements can be accommodated.

He clearly shows that we can optimize development work on only one of the following parameters: Product cost, product performance, speed of development, development expense. The approach for each one is different, and it is important to be clear which one is primary.

There is a wealth of useful and practical advice in this book. For example, here are some comments on testing:

"Too often testing is viewed as a necessary evil in the development process. It only exists because we make mistakes. If we made fewer mistakes, we would not need to do all this testing. We should spend our money on `designing in quality' instead of finding defects by testing. The result of such an attitude may be a test department that is under-resourced and under-managed. Unfortunately, by viewing testing as a problem, rather than an asset, we miss the opportunity to capitalize on the extraordinary improvements that can take place in product testing....

I highly recommend this book to senior managers in product development, and their Marketing and Finance counterparts.

Reviewed by John Levy,
... Read more ›

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Most Recent Customer Reviews
5.0 out of 5 stars Development and engineering
This books provides you with great insights, theory of how how to think about product development. Maybe, like me, you were doing some things in a lean development way, but this... Read more
Published 29 days ago by Zen_zero
4.0 out of 5 stars Great read - great principles - lacks "how to"
Reinertsen knows what he's writing about - and he writes well. I am about to complete the book (a Kindle version) and very much plan to put most of his principles to work in the... Read more
Published 2 months ago by engineermike
5.0 out of 5 stars Managing the Design Factory
Looked just like advertised. It arrived when they said it would and was packaged well. It was a good price too.
Published 5 months ago by Dondee Johnson
5.0 out of 5 stars Product Marketing Required Reading
If you are in the business of designing and/or marketing engineered products, Managing the Design Factory is required reading. Read more
Published 7 months ago by Spartacus
4.0 out of 5 stars Back to fundamentals
Every once in a while you come across a book that cuts through all the verbiage and lays out the simple, solid fundamentals of a domain. This is one such book. Read more
Published 22 months ago by Manu
5.0 out of 5 stars Just what I expected
Well.. the book was just what I expected, quality-wise. However, the context has been a little dry.. It's been very hard to make it through the text.. Read more
Published on October 2, 2010 by Alex P
5.0 out of 5 stars Outstanding
I've studied and practiced product development for years including reading both books and research papers. This book has the best balance of anecdote and theory I've seen. Read more
Published on July 29, 2010 by Bob F, measurement guy
5.0 out of 5 stars Thrift books
No problems with this sevice, book arrived before the date forecasted and it was in perfect condition.
Published on June 12, 2009 by Fiachra Green
5.0 out of 5 stars An excellent guide to product development
"Managing the design factory" provides an excellent set of practices which can improve your product development and optimize your product development on the dimension you want it... Read more
Published on August 26, 2007 by Bas Vodde
5.0 out of 5 stars Best book on product development and agility around
I don't think they use the word agility once, but this book clearly enunciates all of the reasons that agile processes often show success, without prescribing a specific set of... Read more
Published on July 1, 2004 by Lars Bergstrom
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