This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.
Terry Lee Stone, is a design management consultant and writer who loves all aspects of design-- whether the delivery media is paper, screens, cake, or yarn. She has worked with top U.S. design firms including AdamsMorioka, Margo Chase Design and BMW Group DesignworksUSA and their clients. For over 12 years, she taught the business of design at the California Institute of the Arts, Art Center College of Design, and Otis College of Art and Design. She is the author of several books on graphic design: the Managing The Design Process series, Logo Design Workbook, and Color Design Workbook. Active in the graphic design industry, she has written for design magazines; served on the Board of Directors of the AIGA in Atlanta, Los Angeles and Miami; and has presented lectures and workshops for numerous organizations, such as AIGA and the Art Directors Club of New York. In addition to her work in graphic design, she is the co-author of Booze Cakes, her first cookbook. She also blogs daily about her current personal obsession, knitting, at sknitter.com. Terry lives with her husband and their pugs in the Studio City section of Los Angeles, in The Brady Bunch's old neighborhood.
