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Managing as Designing 1st Edition

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ISBN-13: 978-0804746748
ISBN-10: 0804746745
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Managing as Designing + The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm + Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
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Editorial Reviews

Review

"Boland and Collopy have produced a thought-provoking book that will most surely challenge a reader's views of management and of organization design. They portray management not as a science of rational decision making within a known and stable world but, instead, as an art of generating visions and pathways for reaching these visions within an uncertain and dynamic world. This fresh glimpse of the managerial role provokes a series of fleeting but revealing insights regarding the truly exceptional leader."—Robert Zmud, Michael F. Price College of Business, University of Oklahoma


"Managing as Designing stimulates fresh thinking about managerial work. Creative ideas such as 'throwness' and 'decentering' are among the novel and valuable insights to be drawn from essays written by contributors from a wide range of professional and academic specializations. . . . Boland and Callopy have produced a vital resource for the creative manager." —Daniel Robey,Georgia State University


"Boland and Collopy have produced a thought-provoking book that will surely challenge the reader's views of management and organization design. They portray management not as a science of rational decision making within a known and stable world but, instead, as the art of generating visions and pathways for reaching these visions within an uncertain and dynamic world. This fresh glimpse of the managerial role provokes a series of fleeting but revealing insights regarding the truly exceptional leader." —Robert Zmud, Michael F. Price College of Business, University of Oklahoma

From the Inside Flap

Managing as Designing explores “the design attitude,” a new focus for analysis and decision making for managers that draws on examples of decision making and leadership in architecture, art, and design. Based on a series of conference papers given at the opening of the Peter B. Lewis Building (designed by Frank Gehry) at the Weatherhead School of Management, Case Western Reserve University, the book includes keynote speeches from Frank Gehry and Karl Weick.
The premise of this book is that managers should act not only as decision makers, but also as designers. Though decision and design are inextricably linked in management action, managers and scholars have too long emphasized the decision face of management over the design face. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude.
The book will appeal primarily to scholars of management theory and organization strategy and managers, with many contributions from a variety of academic backgrounds including architecture, sociology, design, history, choreography, strategy, economics, music, and accounting. There is a potential for strong crossover appeal to these groups, especially to those people and groups interested in design and product development.
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Product Details

  • Hardcover: 312 pages
  • Publisher: Stanford Business Books; 1 edition (July 28, 2004)
  • Language: English
  • ISBN-10: 0804746745
  • ISBN-13: 978-0804746748
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #506,440 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

7 of 8 people found the following review helpful By Michelle on September 3, 2008
Format: Hardcover
This book represents a very long overdue fusion of the left-brained world of management and the right-brained world of design... to the evolutionary benefit of practitioners from both worlds. Managers need this book as much as designers. Time for them both to grow up, and this book is a great alternative to the pop-biz press, and the pointless world of design annuals. Best of all this book doesn't hammer espoused theory, it leads by example and its an example managers and designers alike should step up to. If you regret buying this book there's something wrong with your maturity - maybe time for a career change.
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6 of 7 people found the following review helpful By Wing C. Lau on November 19, 2007
Format: Hardcover
This book contains a collection of papers from the managing as designing workshop. Since I am a design research student, I only read a few papers that related to my research topic. All papers were well written with various lengths (from design philosophy, the use of language/vocabulary in design, quoting Wittgenstein, Heidegger and Pierce to design practice). I found the chapter summaries very useful which summarize the key topic for the following individual papers.

Just want to give you some key quotes from P. 265

-Design is the giving of form to ideas and the shaping of alternative courses of action in a problem space.

-Our language shapes the problem spaces we deal with by naming them. A name frames the situation being faced as being of a familiar type and thereby both enables and contains our thinking about it.

-The problem spaces we name contain the solutions we will find by enabling and constraining our search for answers.

-The problem attitude we use limits the set of the possible solutions in a problem space that we will develop as a solution.

Boland has done a great job in editing this book and it is also interesting to see how business background researchers interpret design literature. This book does not tell you to choose between a design attitude or a management attitude. Nothing is as trivial as 1 and 0. However, you still often heard people saying the zero-sum game. There is infinite possibility in between.

It shows you that much of our thinking is constrained by our self-imposed framework and experience. Unless you are aware of this limitation, you are less likely to open up to a different attitude.
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4 of 7 people found the following review helpful By Michel de Blois on January 9, 2007
Format: Hardcover
The new approach for managers (design managers). Extremely pertinent for whoever is interested in design and its integration in any projects or business, not as a function but a process. A must have book on "design without pictures". A full body of reflection on real project and processes.

The future of design is here.
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0 of 6 people found the following review helpful By davidw on July 17, 2013
Format: Hardcover Verified Purchase
Received the book when promised, in like new conditin. Had plenty of time to read entire contents before class meetings in August.
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