Have one to sell? Sell yours here
Managing for Dummies / Marketing for Dummies (2 Book Set)
 
See larger image
 
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Managing for Dummies / Marketing for Dummies (2 Book Set) [Paperback]

IDG Books (Author)
4.0 out of 5 stars  See all reviews (1 customer review)


Out of Print--Limited Availability.



Book Description

For Dummies (Lifestyles Paperback) January 2000
This set brings together "Negotiating for Dummies" and "Leadership for Dummies" in a special bundle, available at a discount price.

Product Details

  • Paperback
  • Publisher: Hungry Minds (January 2000)
  • Language: English
  • ISBN-10: 0764581449
  • ISBN-13: 978-0764581441
  • Product Dimensions: 9.3 x 7.4 x 1.8 inches
  • Shipping Weight: 2.9 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #7,198,364 in Books (See Top 100 in Books)

More About the Author

Peter Economy is a best-selling business author, ghostwriter, and publishing consultant with more than 55 books to his credit. He has also served as Associate Editor for the New York City-based Leader to Leader magazine since 2001. Visit his website at: www.petereconomy.com

BOOKS (listed author)

* Military Flight Aptitude Tests For Dummies (Wiley, 2012)
* Creating an Orange Utopia: Eliza Lovell Tibbets and the Birth of California's Citrus Industry (Swedenborg Foundation Press, 2011)
* Managing For Dummies, 3rd Edition (Wiley, 2010)
* New Car Design (We Both Read) (Treasure Bay, 2010)
* The Complete MBA For Dummies, 3rd Edition (Wiley, 2010)
* Writing Fiction For Dummies (Wiley, 2009)
* Giving Back: Connecting You, Business, and Community (Wiley, 2008)
* Consulting For Dummies, 2nd Edition (Wiley, 2008)
* The SAIC Solution: How We Built an $8 Billion Employee-Owned Technology Company (Wiley, 2007)
* Ivan "Ironman" Stewart's Ultimate Off-Road Adventure Guide (Motorbooks, 2007)
* Supervision: Managing to Achieve Results (Wiley, 2007)
* The Complete MBA For Dummies, 2nd Edition (Wiley, 2007)
* Balanced Scorecard Strategy For Dummies (Wiley, 2007)
* The Management Bible (Wiley, 2005)
* Home-Based Business For Dummies, 2nd Edition (Wiley, 2005)
* Building Your Own Home For Dummies (Wiley, 2005)
* Writing Children's Books For Dummies (Wiley, 2005)
* Customer Service Secrets (Tata McGraw-Hill, 2004)
* Lessons from the Edge: Survival Skills for Starting and Growing a Company (Oxford University Press, 2003)
* Why Aren't You Your Own Boss? (Prima, 2003)
* Managing For Dummies, 2nd Edition (Wiley, 2003)
* Raising Capital For Dummies (Wiley, 2002)
* Strategic Tools for Social Entrepreneurs: Enhancing the Performance of Your Enterprising Nonprofit (Wiley, 2002)
* Leadership Ensemble: Lessons in Collaborative Management from the World's Only Conductorless Orchestra (Times Books, 2001)
* Enterprising Nonprofits: A Toolkit for Social Entrepreneurs (Wiley, 2001)
* At the Helm: Business Lessons for Navigating Rough Waters (Doubleday, 2000)
* The Complete MBA For Dummies (IDG Books, 2000)
* Home-Based Business For Dummies (IDG Books, 2000)
* Consulting For Dummies (IDG Books, 1997)
* Managing For Dummies (IDG Books, 1996)
* Better Business Meetings (Irwin, 1995)
* Business Negotiating Basics (Irwin, 1994)
* Negotiating to Win (Scott, Foresman, 1991)

BOOKS (key behind-the-scenes role)

* Naked! How to Find the Perfect Partner by Revealing Your True Self by David Wygant (Hay House, 2011)
* The Network Solutions Story: An Inside Look at the Little Company that Changed the World by J. Robert Beyster (Foundation for Enterprise Development, 2011)
* Peter Isler's Little Blue Book of Sailing Secrets by Peter Isler (Wiley, 2011)
* In Great Company: Triage Consulting Group Unlocks the Secrets of Great Places to Work by Patricia Lee-Hoffmann (Red Thread, 2010)
* Blind Spot: A Leader's Guide to IT-Enabled Business Transformation by Charlie Feld (Olive Press, 2010)
* Roar! Get Heard in the Sales and Marketing Jungle by Kevin Daum and Dan Turner (Wiley, 2010)
* Green$ense for the Home: Rating the Real Payoff from 50 Green Home Projects by Eric Corey Freed & Kevin Daum (Taunton, 2010)
* The Five Most Important Questions You Will Ever Ask About Your Organization by Peter Drucker (Jossey-Bass, 2008)
* Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand by Kellie McElhaney (Berrett-Koehler, 2008)
* Inspired: How to Create Products Customers Love by Marty Cagan (SVPG Press, 2008)
* Who Are You, and What Do You Want? By Mick Ukleja & Bob Lorber (Meredith, 2008)
* Managing Your Money All-In-One For Dummies (Wiley, 2008)
* My Start-Up Life: What a (Very) Young CEO Learned on His Journey through Silicon Valley by Ben Casnocha (Jossey-Bass, 2007)
* Boom! 7 Choices for Blowing the Doors Off Business-As-Usual by Kevin & Jackie Freiberg (Thomas Nelson, 2007)
* The Leader of the Future 2: Visions, Strategies, and Practices for the New Era by Frances Hesselbein & Marshall Goldsmith (Jossey-Bass, 2006)
* Entrepreneurs at the Crossroads: Success Stories from the Middle East and North Africa (Beyster Institute, 2006)
* Integrating Mission and Strategy for Nonprofit Organizations by James Phills (Oxford, 2005)
* Journey: The Inspiring Story of Nu Skin Enterprises' First 20 Years (Nu Skin, 2004)
* The 1001 Rewards and Recognition Field Book by Bob Nelson & Dean Spitzer (Workman, 2002)
* 1001 Ways to Take Initiative at Work by Bob Nelson (Workman, 1999)
* 40-30-30 Fat-Burning Nutrition by Joyce & Gene Daoust (Wharton Publishing, 1997)
* 1001 Ways to Energize Employees by Bob Nelson (Workman, 1997)
* Nice Girls Can, Men Can Too by Mary Hale (Talking Hearts Press, 1995)

TESTIMONIALS

"I am indebted to Peter Economy, who ultimately made the writing process collaborative, collegial, and connected--three things I need in order to thrive in work. He made this book actually come to life."
-- Kellie McElhaney, Executive Director, Center for Responsible Business, Haas School of Business, University of California Berkeley

"Peter blends a high degree of professionalism with a down-to-earth and accessible nature that makes him a joy to work with. He has a clear talent for writing--especially in the business genre. I recommend him!"
-- Ben Casnocha, Entrepreneur and Author

"We would like to thank Peter Economy for his invaluable work on the book. Peter interviewed over 100 entrepreneurs for Lessons from the Edge and then helped us shape the stories in the book from hundreds of pages of transcripts."
-- Jana Matthews, CEO The Jana Matthews Group, and Jeff Dennis, President, Cale Financial Corporation

"I am deeply indebted to Peter Economy, who functioned as an agent, a muse, an editor, and the project manager for this book."
-- James Phills, Professor of Organizational Behavior, Graduate School of Business, Stanford University

"His sense of humor and his ability to deconstruct a complex process into intelligible bits was invaluable. Though I've worked with hundreds of writers before, I'd never had such a good time. If you ever have a chance to work with Peter--jump on it! No matter how experienced a writer you are, you will learn from his vast accumulation of knowledge--and have a grand time as well!"
-- Lisa Rojany Buccieri, Founder, The Yes Factory

"Peter has a wonderful gift for making complex concepts accessible and for keeping a major project, such as this, on track."
-- J. Gregory Dees, Professor of the Practice of Social Entrepreneurship and Nonprofit Management, Fuqua School of Business, Duke University

"Writing this book with you was a rewarding experience!"
-- J. Robert Beyster, former Chairman & CEO, SAIC

 

Customer Reviews

1 Review
5 star:    (0)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.0 out of 5 stars (1 customer review)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

5 of 6 people found the following review helpful:
4.0 out of 5 stars A Great Learning Tool, June 23, 2000
This review is from: Managing for Dummies / Marketing for Dummies (2 Book Set) (Paperback)
Marketing for Dummies is one of the best books a person can read to achieve a comprehensive understanding of marketing and its influence on the business world. The book's use of descriptive, understandable language and its focus on the essential "4 P's of Marketing" make it a much needed read for anyone new to the business world. The author carefully lays out the necessities of a marketing position, the goals of the marketing department, and powerful tools used to perform this essential part of business effectively and as economically as possible.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews



Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
 

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
Search all Amazon discussions
   
Related forums


Listmania!


Create a Listmania! list

So You'd Like to...


Create a guide


Look for Similar Items by Category


Look for Similar Items by Subject