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5 of 6 people found the following review helpful:
4.0 out of 5 stars
A Great Learning Tool,
This review is from: Managing for Dummies / Marketing for Dummies (2 Book Set) (Paperback)
Marketing for Dummies is one of the best books a person can read to achieve a comprehensive understanding of marketing and its influence on the business world. The book's use of descriptive, understandable language and its focus on the essential "4 P's of Marketing" make it a much needed read for anyone new to the business world. The author carefully lays out the necessities of a marketing position, the goals of the marketing department, and powerful tools used to perform this essential part of business effectively and as economically as possible.
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Managing for Dummies / Marketing for Dummies (2 Book Set) by Peter Economy (Paperback - Jan. 2000)
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