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Managing Enterprise Content: A Unified Content Strategy (2nd Edition) (Voices That Matter) Paperback – February 26, 2012


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Managing Enterprise Content: A Unified Content Strategy (2nd Edition) (Voices That Matter) + Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project + Content Strategy for the Web, 2nd Edition
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Product Details

  • Series: Voices That Matter
  • Paperback: 384 pages
  • Publisher: New Riders; 2 edition (February 26, 2012)
  • Language: English
  • ISBN-10: 032181536X
  • ISBN-13: 978-0321815361
  • Product Dimensions: 9 x 7.1 x 0.8 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #427,057 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices.

Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.

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Customer Reviews

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The book also includes a detailed checklist for implementing your unified content strategy.
Scott Smith
This book will help you devise a strategy to gain support and become the content hero in your organization.
MsMoJoy
Case studies are also included, if you are like me, and need examples to solidify your understanding.
Diana M. Ost

Most Helpful Customer Reviews

11 of 11 people found the following review helpful By Diana M. Ost on May 29, 2012
Format: Paperback
It's taken me years and a lot of hard work to learn what Rockley and Cooper have so conveniently provided in in this great update of a content management classic, Managing Enterprise Content: A Unified Content Strategy (2nd Edition) (Voices That Matter). Written by Rockley Group founder and president, Ann Rockley, and Group vice president Charles Cooper (with a foreword by Kristina Halvorson), the book covers all you need to know about creating a comprehensive content process.

At 365 pages, the update might seem hefty, but it's chunked nicely into logical chapters that are short and very easy to absorb. The book is a nice carry-around size, and it sports a new cover and interior design, which is, quite frankly, gorgeous. Updated typefaces, sharp illustrations sprinkled throughout, and restful shading strategically placed in headings and on some pages makes the reading easy on the eyes. Kudos to Peachpit book designer Mimi Heft, who did a fantastic job.

Comprehensive enough for a beginner, but written in language that doesn't talk down to hard-core process people, Rockley and Cooper start with the all-important definition of content (which they call the "lifeblood of an organization"). From there, they cover basic information such as where content comes from, how organizational silos cause content chaos, and then they delve into the many aspects of content strategy as it relates to real-world processes in the context of delivery on today's multiple platforms.

By the second chapter, they get to the heart of the matter: the strategy and tasks needed to develop a content strategy that works.
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5 of 5 people found the following review helpful By Marcia R. Johnston on May 11, 2012
Format: Paperback
The illustrations alone make this second edition worth picking up. For example, one glance at the the beer-can-chicken recipe in a print book, on an eReader, on a web page, and on a smartphone--and suddenly the abstract discussions of "information modeling" make perfect sense.

The case studies sprinkled throughout this edition also bring the realities of content management to life, most tellingly the last study: the "lesson in failure" due to "lack of ongoing oversight." Short-term budgeters, beware! (In this case, three years is a short term.)

Ann Rockley and Charles Cooper, along with the many folks who contributed to this book, did an impressively thorough job of covering all aspects of content management. This book represents a bright light of encouragement and insight for any who are brave enough to follow them into this daunting world.
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4 of 4 people found the following review helpful By Barbara R. Saunders on May 3, 2012
Format: Paperback
The second edition of "Managing Enterprise Content" offers a thorough, accessible introduction to content strategy practices that can protect your organization from pain, expense, and chaos in your transition to the digital age. Whether your challenge is migrating a print catalog to ebooks, capitalizing on your Web archives, or creating new content for multiple channels, Ann Rockley and Charles Cooper give wise advice about the best attack.
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Format: Paperback
We are all darn lucky that Ann Rockley has been such a passionate advocate for enterprise content reuse for more than a decade. She understands better than anyone WHY organizations need a unified content strategy and HOW they can actually make that happen.

When they were thinking about "just print" or "just the web," lots of companies probably didn't think it was important to write structure their content for reuse. With an onslaught of new mobile devices appearing, multi-channel publishing is about to become a real problem. How on earth are they going to support all these different platforms?

The 2nd edition of Ann's book couldn't have come at a better time. It's a clear, straightforward analysis of a different approach to content management, one that's "future-friendly" because it plans for content to go anywhere and everywhere. If you're thinking about how to support publishing in web, social, and mobile channels, this book is the first thing you should read.
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Format: Paperback Verified Purchase
Ann Rockley has been thinking, writing, and speaking about intelligent, reusable content for decades--and it shows in this book, which just drips with expertise.

Before I got into Managing Enterprise Content, I was worried it would be dry and technical. Thankfully, I was 100% wrong. Much updated and expanded from the first edition, this version offers tons of practical advice in a way that's straightforward and relatable for any content professional.

If you're grappling with endless devices and channels for your content, or if you want to take your skill set from marketing or technical communications to organization-wide content strategy, I definitely recommend this book.
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8 of 10 people found the following review helpful By Scott Smith on May 12, 2012
Format: Paperback
Several years ago, a client of mine was undergoing an extensive feasibility study for an enterprise content management solution. I wasn't heavily involved in that project, but one day, I casually mentioned to a friend on the ECM team that I was reading a book called "Managing Enterprise Content: A Unified Content Strategy." I enthusiastically recommended the book to her.She borrowed my copy for the afternoon and bought a copy for herself that evening. Within a few days, it was easy to identify was able to identify members of the project team in the hallway because they were all carrying a laptop bag in one hand and and a copy of "Managing Enterprise Content: A Unified Strategy" in the other. The book became a primary resource for the project's documentation, and a key go-to resource for questions by stakeholders.

In my past several client engagements, I have been working in technical services, though for many months, I have working to re-aquaint myself with content strategy. Frankly, the current state of content industry now seems so complex that it makes me queasy. Consider how many devices (iPhone, Android, and other smart phones....) and new browsers (Chrome, Firefox...) have surfaced in the past few years. The publishing industry is surging with the onslaught of proprietary e-book formats (iBook, Kindle, Nook...). Furthermore, organizations are expected to publish content in multiple languages. When you tally up, the devices, browsers, languages and media (don't forget paper!), you are talking about dozen (and dozens...) of publishing channels.

Thankfully, there is a second edition of "Managing Enterprise Content: A Unified Content Strategy.
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