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Managing Enterprise Content: A Unified Content Strategy (2nd Edition) (Voices That Matter) Paperback – February 26, 2012
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About the Author
Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.
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Top Customer Reviews
At 365 pages, the update might seem hefty, but it's chunked nicely into logical chapters that are short and very easy to absorb. The book is a nice carry-around size, and it sports a new cover and interior design, which is, quite frankly, gorgeous. Updated typefaces, sharp illustrations sprinkled throughout, and restful shading strategically placed in headings and on some pages makes the reading easy on the eyes. Kudos to Peachpit book designer Mimi Heft, who did a fantastic job.
Comprehensive enough for a beginner, but written in language that doesn't talk down to hard-core process people, Rockley and Cooper start with the all-important definition of content (which they call the "lifeblood of an organization"). From there, they cover basic information such as where content comes from, how organizational silos cause content chaos, and then they delve into the many aspects of content strategy as it relates to real-world processes in the context of delivery on today's multiple platforms.
By the second chapter, they get to the heart of the matter: the strategy and tasks needed to develop a content strategy that works.Read more ›
When they were thinking about "just print" or "just the web," lots of companies probably didn't think it was important to write structure their content for reuse. With an onslaught of new mobile devices appearing, multi-channel publishing is about to become a real problem. How on earth are they going to support all these different platforms?
The 2nd edition of Ann's book couldn't have come at a better time. It's a clear, straightforward analysis of a different approach to content management, one that's "future-friendly" because it plans for content to go anywhere and everywhere. If you're thinking about how to support publishing in web, social, and mobile channels, this book is the first thing you should read.
The case studies sprinkled throughout this edition also bring the realities of content management to life, most tellingly the last study: the "lesson in failure" due to "lack of ongoing oversight." Short-term budgeters, beware! (In this case, three years is a short term.)
Ann Rockley and Charles Cooper, along with the many folks who contributed to this book, did an impressively thorough job of covering all aspects of content management. This book represents a bright light of encouragement and insight for any who are brave enough to follow them into this daunting world.
In my past several client engagements, I have been working in technical services, though for many months, I have working to re-aquaint myself with content strategy. Frankly, the current state of content industry now seems so complex that it makes me queasy. Consider how many devices (iPhone, Android, and other smart phones....) and new browsers (Chrome, Firefox...) have surfaced in the past few years. The publishing industry is surging with the onslaught of proprietary e-book formats (iBook, Kindle, Nook...). Furthermore, organizations are expected to publish content in multiple languages. When you tally up, the devices, browsers, languages and media (don't forget paper!), you are talking about dozen (and dozens...) of publishing channels.
Thankfully, there is a second edition of "Managing Enterprise Content: A Unified Content Strategy.Read more ›
Most Recent Customer Reviews
Great ideas, but for my area - professional services - I didn't find it very practical. There isn't any software on the market that supports the "component" content... Read morePublished 1 month ago by Jenava L. Sexton
I've led six enterprise CMS implementations prior to reading this book so I've been around the block so to speak. Read morePublished 11 months ago by Gene Smith
Fantastic book. Filled with information to help with planning a CMS. Good examples provided.Published 14 months ago by Sing4two
If you are going to tackle content management, this book is a must. Ms. Rockley and Mr. Cooper have obviously been to this rodeo a number of times. Read morePublished 18 months ago by Amazon Customer
if you have any managerial responsibility for tech doc. One feels the heft of real world experience in every section. It's a book that leaves you smarter than it found you.Published 23 months ago by John A. Raymond
I have read all the other reviews. They cover everything you might want to know about what's in the book. Read morePublished on January 1, 2013 by IanB
Whether you are a new player to the game of content management or a battle-tested veteran, this engaging and informative book offers something for everyone. Read morePublished on August 17, 2012 by MsMoJoy