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Managing Enterprise Content: A Unified Content Strategy [Paperback]

Ann Rockley
4.5 out of 5 stars  See all reviews (23 customer reviews)

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Managing Enterprise Content: A Unified Content Strategy (2nd Edition) (Voices That Matter) Managing Enterprise Content: A Unified Content Strategy (2nd Edition) (Voices That Matter) 5.0 out of 5 stars (11)
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Book Description

October 27, 2002 0735713065 978-0735713062 1

Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.

Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.

Editorial Reviews

From the Back Cover


About the Author

Ann Rockley is President of The Rockley Group, Inc. Ann has an international reputation in the single sourcing movement and in the fields of content management, e-content, and e-learning. Ann is doing ground-breaking work in the field of information design for content reuse and enterprise content management. She regularly speaks at dozens of conferences around the world on the topics of single sourcing, content management, and e-content. Ann is an Associate Fellow of the Society for Technical Communication and has a Master of Information Science from the University of Toronto. She teaches Enterprise Content Management at the University of Toronto.

Product Details

  • Paperback: 592 pages
  • Publisher: New Riders; 1 edition (October 27, 2002)
  • Language: English
  • ISBN-10: 0735713065
  • ISBN-13: 978-0735713062
  • Product Dimensions: 1.2 x 6.8 x 8.9 inches
  • Shipping Weight: 2 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #779,968 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
29 of 30 people found the following review helpful
Managing Enterprise Content covers content management strategies from A to Z. It is an authoritative guide on the subject. With that stated, this book assumes the readers have very little knowledge in content management. It is written into 6 parts and follows a "unified" content strategy approach. It initially describes the pitfalls within content management, namely content silos.
As an architect for content management systems, I have a vested interest with increasing my experiences and knowledge in content management. It would have been nice to see real life examples and situations throughout this book. Chapter 10 did provide some mocked up scenerios for content design. Furthermore, the writing style was too dry. Without the real life examples, it was more like the theory of enterprise content management.
It's an excellent study in content management, but I prefer a first person writing style and some solid real life examples.
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58 of 65 people found the following review helpful
2.0 out of 5 stars Misleading title...really unifed content creation November 26, 2003
By dww
I was disappointed that the book was really focused on how to create reusable elements that go into product information such as data sheets, marketing collateral, technical support, etc. It focused on auditing the content, finding the reusability elements across departments, then designing an appropriate hierarchy on top of a content management system. It assumed that content drives the information architecture when in most applications it is the business processes that drive the architecture. It ignored the majority of enterprise content like email, word docs, design specs, forms, etc. that make up the real information content of the enterprise.
If you are someone who creates lots of documentation deliverables in paper, electronic and web formats and need to get costs under control, this is probably a good book. If you are considering a Content Management System to better manage a number of business processes and all the documents that make them go, this is a poor choice for those efforts.
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20 of 20 people found the following review helpful
4.0 out of 5 stars Should be required reading for all content creators January 29, 2003
By A Customer
Managing Enterprise Content: A Unified Content Strategy delivers on the title's promise--it provides a solid overview of content management including analysis, design, development, implementation, tool selection, and maintenance. The book is strongest in addressing big-picture issues--calculating a return on investment (ROI) for a project, what questions to ask in information modeling, and how to make a transition into content management.
The introductory chapters describe the basic content-management challenge--ensuring that content is consistent and accurate across an enterprise. Rockley et al. do an excellent job of describing typical departmental content "silos," where content is hoarded by each department and little or no reuse occurs. They describe how reuse can break down the silos, reduce the amount of content creation that needs to occur, and ensure that content is consistent across the enterprise. The chapter that describes how to calculate ROI on a content-management strategy is particularly strong. Several examples show the factors that go into such an analysis, and most readers will be able to perform their own assessments based on the examples provided.
In Part II, the book describes how to analyze an existing workflow and determine how best to establish a content-management strategy that replaces or modifies the current workflow. This is interesting reading, but suffers from a lack of illustrations. Many of the workflow proposals are outlined in lengthy, difficult-to-follow tables; they would have been much more effective with accompanying illustrations.
Part III focuses on design of an enterprise content-management system.
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9 of 9 people found the following review helpful
4.0 out of 5 stars Content reuse, not Enterprise Content Management..., November 4, 2006
Format:Paperback|Verified Purchase
This book's title has probably attracted those interested in Enterprise Content Management. ECM has increasingly become a major buzz in business strategy circles as the information age tidal wave spills over into organizations and floods them with content. We're literally drowning. "Managing Enterprise Content" does not discuss ECM in broad terms, such as structured and unstructured content, email, scanned documents, OCR, ICR, etc. Instead, it focuses on content reuse. To take a simple example, a product brochure, a website, and a press release all include descriptions of a product. Why, the book argues, rewrite that description three separate times for each medium? Why not write it just once, store it in a content management system, and then reuse it over and over again? "Content Modularization" or "Content Reuse" probably describe the goals of this book less confusingly than "Managing Enterprise Content." But, in fairness to the authors, the current title isn't inaccurate, it just lends itself easily to misunderstanding. To reiterate: those looking for a course in Enterprise Content Management conforming to the Association for Information and Image Management's (AIIM) guidelines should look elsewhere.

Nonetheless, those looking for a strategy to manage distributable content throughout an organization should take a look at "Managing Enterprise Content." The focus remains on implementing a "unified content strategy," which translates essentially to an efficient reuse of content. Here the word "content" has a specific sense relating to verbiage authored for a specific use. Product descriptions, mission and vision statements, disclaimers, compliance and regulatory announcements, anything widely distributable qualifies.
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Most Recent Customer Reviews
4.0 out of 5 stars A very good resource reference
Bought this sometime ago however provided very good reference material and was most worthwhile to the studies I was then doing and have subsequently completed. Read more
Published on February 20, 2011 by Fantazbaz
5.0 out of 5 stars An expert's view on unifying information
Actually implementing a content management solution, even for a small company, is a daunting prospect. Read more
Published on July 26, 2007 by Christine M. Sigman
4.0 out of 5 stars An excellent starting point for tech writers making the move to single...
I came to this book from a very different direction than many (all?) of the other reviewers. I'm a technical writer ("content developer") researching methods and tools for... Read more
Published on May 24, 2007 by Douglas Miller
4.0 out of 5 stars Review of Managing Enterprise Content: A Unified Content Str
Are you overwhelmed with the need to create more content, faster, customized for more customers, and for more media than ever before? Read more
Published on May 21, 2004 by David Dick
5.0 out of 5 stars A must for Content Management projects
This book is an absolute must for Content Management projects. It touches all of the important aspects: Technical, functional and process. Read more
Published on February 1, 2004 by Erik Siegel
5.0 out of 5 stars The Standard for Implementing Content Management
I just completed teaching a course on single sourcing and content management at Richland Community College in Dallas, Texas. I used this book as the text. Ms. Read more
Published on September 6, 2003 by Judith L. Glick-smith
5.0 out of 5 stars Fast becoming a BEST PRACTICE
"Managing Enterprise Content " is a necessity for those planning to introduce content management into their organization. Read more
Published on April 25, 2003 by Scott Abel
5.0 out of 5 stars For anyone buying or implementing content management
One of the last great leaps in corporate productivity will be to bring repeatability, consistency and automation to capturing and sharing intellectual assets, whether they're in... Read more
Published on February 18, 2003 by Objectivist
5.0 out of 5 stars An excellent addition to the literature
Managing Enterprise Content is an excellent addition to the literature on content management. The focus on a unified, enterprise-wide content strategy makes this book a must for... Read more
Published on February 17, 2003 by Janice Ginny Redish
5.0 out of 5 stars Content Management Made Simple
Ann Rockley, in her book "Managing Enterprise Content", clearly demonstrates her infinite experience as a domain expert in the content management arena. Read more
Published on February 7, 2003 by Suzanne Mescan
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