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Managing Generation X: How to Bring Out the Best in Young Talent (Revised Edition) Paperback – August 17, 2000
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From the Author
More About the Author
Since 1995, Bruce has worked with tens of thousands of leaders and managers in hundreds of organizations ranging from Aetna to Wal-Mart; from the Army to the YMCA. He has been called "the new Tom Peters" by many who have seen him speak. In recent years, Bruce was named by Management Today as one of the few contemporary figures to stand out as a "management guru" and he was named to the 2009 Thinkers 50 rising star list (the Thinkers 50 is the definitive global ranking of the world's top 50 business thinkers). And on August 13, 2009, Bruce was honored to accept Toastmasters International's most prestigious honor, the Golden Gavel. This honor is annually presented to a single person who represents excellence in the fields of communication and leadership. Past winners have included Marcus Buckingham, Stephen Covey, Zig Ziglar, Deepak Chopra, Tony Robbins, Ken Blanchard, Tom Peters, Art Linkletter, Dr. Joyce Brothers, and Walter Cronkite.
Bruce's forthcoming book BRIDGING THE SOFT SKILLS GAP: TEACHING THE MISSING BASICS TO TODAY'S YOUNG TALENT (Jossey-Bass/Wiley, 2015) will be published in September. He is also the author of THE 27 CHALLENGES MANAGERS FACE (Jossey-Bass/Wiley, 2014), the best-seller IT'S OKAY TO BE THE BOSS (HarperCollins, 2007) and the classic MANAGING GENERATION X (W.W. Norton, 2000; first published in 1995). Bruce's other books include WINNING THE TALENT WARS (W.W. Norton, 2001), which received widespread acclaim from Fortune 500 CEOs and business journalists; the best-seller FAST FEEDBACK (HRD Press, 1998); NOT EVERYONE GETS A TROPHY: HOW TO MANAGE GENERATION Y (Jossey-Bass, 2009); MANAGING THE GENERATION MIX (HRD Press, 2006); and IT'S OKAY TO MANAGE YOUR BOSS (Jossey-Bass, 2010). Many of Bruce's works have been published around the world in foreign editions.
Bruce's writing appears regularly in human resources, staffing and management journals, including a regular column in TRAINING magazine called 'Sticky Notes' and a regular column in the Huffington Post. His writing has also appeared in dozens of magazines and newspapers such as the Harvard Business Review, BusinessWeek, HR Magazine, the New York Times, the Los Angeles Times, and USA Today. As well, his work has been the subject of thousands of news stories around the world.
Before founding RainmakerThinking in 1993, Bruce practiced law at the Wall Street firm of Carter, Ledyard & Milburn. He graduated with high honors from Amherst College, received his law degree from the New York University School of Law, and is still a member of the Bar in Massachusetts and New York. Bruce continues his lifelong study of Okinawan Uechi Ryu Karate Do and holds a fifth degree black belt. He lives in New Haven, Connecticut with his wife Debby Applegate, Ph.D., who won the 2007 Pulitzer Prize for Biography for her book THE MOST FAMOUS MAN IN AMERICA: THE BIOGRAPHY OF HENRY WARD BEECHER (Doubleday, 2006).
Top Customer Reviews
Most, if not all, young readers in the workforce will relate to Tulgan's message and hope that more managers take the time to listen to Tulgan's argument. Older readers will either take note and better manage their younger troops, or they will defensively reject Tulgan's work because of its implication that they are doing something wrong.
It's fun to read about individual workers' real life experiences being "managed." As one who has been on both ends of the management relationship, the book reminds me that there is not one right way; rather, I must be flexible and think of different ways to motivate and retain employees. I don't have to decrease my demands of workers. If I get it right (with Tulgan's help), I can be a more demanding manager and get more out of workers in a mutually beneficial relationship. Check out Tulgan's concept of "fast feedback" and other motivational ideas. This stuff works!
Xers are challenging organizations to make the radical changes they've been dragging their feet on for the past 20 years.
Tulgan makes the case that the new fast-paced, global, techno-centered economy demands workers who are flexible, techno-savy, adaptable, entrepreneurial; people who are willing to reinvent themselves daily, jump from project to project, team to team. His star Xers are just those people.
As a management trainer, I'm meeting them and their bewildered managers every day. And it's clear that the dialogue between and among the generations is one of the healthiest--and hotest--topics around. Tulgan's book provides a springboard for a coversation that can only result in positive changes for everyone. Xers are "the workforce of the future," helping to define "the workplace of the future" for all of us.
Most Recent Customer Reviews
I am a "member" of Generation X. I was very optimistic about reading this book, but after reading the first half I am now extremely embarrassed to make that statement. Read morePublished on July 18, 2001 by Karen Cuyler
While I believe Tulgan spends too much time bashing baby boomers, his assessment of how to market to generation x is quite good. Read morePublished on December 29, 2000 by Jeffrey L. Seglin
As a baby boomer, I found this book exceptionally insightful and grounded in real world research. Since I manage many GenXers, every page turning example jolted my thinking. Read morePublished on November 16, 2000 by Katherine M. Weiser
Even if it is not considered to be "The Greatest Generation", this book sheds enlighting data on this important group of young and industrious people now in our... Read morePublished on September 23, 2000
This book was on our corporate reading list for mangers, otherwise I would not have picked it up. After picking it up, the only reason to continue reading was to write this... Read morePublished on January 25, 1999