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2 Reviews
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Excellent book!,
By M. Karg (USA) - See all my reviews
This review is from: Managing Global Innovation: Uncovering the Secrets of Future Competitiveness (Hardcover)
'Managing Global Innovation' is a must-read for anyone interested in new product development in a globalizing world. This book presents a coherent framework for international innovation strategy, global R&D organization, and the execution of transnational R&D projects. The many examples make theory and concepts easy to understand. Moreover, the book features a collection of indepth case studies of otherwise little described companies. If you ever wondered how companies like SAP, Roche, or HP compete at the forefront of technology development, then this is the book to get. All in all, a well-conceived book that immediately appeals with its balance of applicability and theory.
2 of 3 people found the following review helpful:
5.0 out of 5 stars
The best I read on innovation management,
By Douglas Clark (Boston, USA) - See all my reviews
This review is from: Managing Global Innovation: Uncovering the Secrets of Future Competitiveness (Hardcover)
Lots of practical examples! Clear structure, no easy answers, but insightful views based on practice and supported but academic concepts.This is a great book for all who drive innovation! |
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Managing Global Innovation: Uncovering the Secrets of Future Competitiveness by Roman Boutellier (Hardcover - April 26, 2000)
Used & New from: $53.90
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