Customer Reviews

Managing Innovation: Integrating Technological, Market and Organizational Change

5 star:		(2)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

Very good book. A clasical book on the topic of innovation, written with the insights of the challenges that businesses of toady face. It touches a lot of actual and updated concepts. Written very clearly and with a lot of interesting examples and case studies. This book was used by the professor as the main textbook in the "Innovation and Change" course as part of the MBA program at UNYT, and I have used it as the main reference for my final research project that was about the same topic.
The only problem with the book is it's paperback cover. A book of 622 pages like this one must definitively be available in hard cover.

This textbook offers a wide-range of contemporary and relevant information with regards to "Innovation" in the 21st century. We in the Caribbean (Arthur Lok Jack - Graduate School of Business) have found this book as an excellent resource that generates many discussion and insight.

Personally, I would recommend this text -- it cites many examples, case-studies and further readings that complement the Management of Innovation that businesses (all sizes) need to embrace.

It's a good book to read but the same concept could be written in a shorter manner. Many sentences/aspects are repeated many times.

Known authors and classical content to whom want to understand innovation management. Book in excellent conditions, as described by the reseller. Arrived well before the estimated date.