Customer Reviews

Managing Innovation: Integrating Technological, Market, and Organizational Change, 2nd Edition

5 star:		(2)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(2)

 

 

Used this book for the 'Managing Processes and Products' course on my MBA. Found it quite interesting and illuminating with plenty of examples to bring the subject to life. Would definitely recommend it.

Of all the textbooks I've had, from elementary school through graduate school, this is easily the worst one I've ever had, for any course.

First of all, the authors so redundantly use the word "whilst" and the phrase "rules of the game" that it really gets on your nerves. My classmates all agree with me on this point.

Second, speaking of getting on your nerves, half of what these authors say is, "...as we talked about in the previous chapter" or "as we'll talk about in the next chapter". There is so much redundant language in this book that it really could be condensed to about 25% of its size, and hell, it probably could simply be a chapter in the text for some other course.

Third, the authors should win a Pulitzer prize for flowery language. They seem more interested in impressing me than educating me. Their sentences are far too long. They don't know the meaning of clear and concise, and I think they should all go back to English Composition 101. They'd be great politicians, because never have I heard anyone say so much and yet say so little....over and over and over again.

The book is a like an inflated academic paper...and it's BORING. If ever a topic begged for a case-study approach, it's this one, and this book is not the answer. Save your money, and beg your instructor not to use this text.

Excelente referência para a pesquisa e para o estudo preliminar visando a implantação de processos de inovação. É completo, abrangente, de fácil leitura. Um livro que não pode faltam na estante de quem se interessa pelo assunto, tanto em termos acadêmicos quanto de interesse gerencial.

This book is very difficult to read. The sentences are so long that you will struggle to make sense of them. The author goes out of his way to use long complicated words. This is not a good book to read to introduce yourself to the subject.

The book that was received was in great shape and the book is very interesting and well written.

The book is very good, and i like.

Same informations are very important to research and give the way about the inovations in industries