Managing Interactively: Executing Business Strategy, Improving Communication, and Creating a Knowledge-Sharing Culture [Hardcover]

Mary E. Boone (Author)

Book Description

Publication Date: December 12, 2000

Based on numerous interviews with top CEOs and other professionals, Managing Interactively helps readers become well-versed communicators in today’s global, technologically focused organizations. Best-selling author Mary Boone examines the techniques and issues that surround clear and effective communication skills in the rapidly changing digital environment and presents provocative new ideas that will help readers address today’s communication challenges. Distilling the experience of top executives into easily applied techniques, each chapter features actual stories from expert communicators who have learned how to successfully adapt their communication strategies to today’s technologies. Managing Interactively is a must-have for anyone facing the communication challenges of today’s volatile business world.

Editorial Reviews

From the Back Cover

How technolog is changing the practice of management

It's a challenge to manage in a networked world. Getting "buy-in" is no longer enough to ensure the creation and execution of superb ideas and business strategies. Managers have to connect, inform, and engage people in new was to encourage innovation and action.
Managing Interactively gives you direct, practical advice about how to improve your collaboration quotient and use new communication methods and technologies with all busienss partners--including customers, employees, contractors and alliance partners. Based on interviews with 85 executives from savvy companies like General Electric, Microsoft, and IBM, Managing Interactively explains how to:

* Develop the ten key competencies necessary for interactive management
* Leverage intellectual capital
* Unleash creativity and innovation through high-powered collaboration

"Finally! A book about the new requirements for communicating effectively in the New Economy. Our interactive world requires you to manage interactively and Mary Boone shows how."--Don Tapscott, co-author of Digitral Capital: Harnessing the Power of Business Webs and chairman of Digital 4Sight

Praise for Leadership and the Computer

"Mary Boone has written a terrific book. Interviews with CEOs give it its special edge."--Tom Peters

"Each profile is a valuable example of how to advance a management plan of vision."--The New York Times

About the Author

About the Author Mary E. Boone is a leading authority on organizational communication and collaborative technology. She is also the author of the best-selling Leadership and the Computer. Boone is a frequent speaker, executive coach, and consultant on organizational performance and interactive communication. She is president of Boone Associates, a consulting firm based in Norwalk, Connecticut (www.maryboone.com).

Product Details

• Hardcover: 322 pages
• Publisher: McGraw-Hill; 1 edition (December 12, 2000)
• Language: English
• ISBN-10: 0071358668
• ISBN-13: 978-0071358668
• Product Dimensions: 9 x 6.3 x 1.6 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #465,755 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

5.0 out of 5 stars Packed with mind-expanding ideas, March 20, 2001

By 

Anne L. Curley (Elm Grove, WI United States) - See all my reviews

This review is from: Managing Interactively: Executing Business Strategy, Improving Communication, and Creating a Knowledge-Sharing Culture (Hardcover)

Speaking as a corporate communication professional, I can honestly say this is the most stimulating business book I've read. The premise is that organization leaders must go beyond simply seeking buy-in from their employees to a more iterative, interactive (and, ultimately, much more inspiring and effective) process of continually reinventing the organization. This argument is supported with great examples and enough detail to be actionable.

12 of 14 people found the following review helpful:

5.0 out of 5 stars Highly recommended., December 28, 2000

By 

Philip S. Brojan (Indianapolis, IN) - See all my reviews

This review is from: Managing Interactively: Executing Business Strategy, Improving Communication, and Creating a Knowledge-Sharing Culture (Hardcover)

Mary Boone has authored a wonderful resource for implementing a knowledge-sharing culture in the Enterprise. Things to pay special attention to in the book include the ten key competencies for mastering new methods of communication and management, her insightful analysis of trends and obstactles affecting corporate communication, and the way she uses interviews with CEOs and executives to show you how others have implemented effective collaborative strategies.

On the lighter side of things, read her story about "George" in the "Get Over Yourself" chapter. She uses this story to point out how personality differences can be a show stopper to implementing innovation and promoting creativity. Furthermore, she explains how collaborative technologies can help bypass some of these differences.