Customer Reviews

Managing Interactively: Executing Business Strategy, Improving Communication, and Creating a Knowledge-Sharing Culture

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Speaking as a corporate communication professional, I can honestly say this is the most stimulating business book I've read. The premise is that organization leaders must go beyond simply seeking buy-in from their employees to a more iterative, interactive (and, ultimately, much more inspiring and effective) process of continually reinventing the organization. This argument is supported with great examples and enough detail to be actionable.

Mary Boone has authored a wonderful resource for implementing a knowledge-sharing culture in the Enterprise. Things to pay special attention to in the book include the ten key competencies for mastering new methods of communication and management, her insightful analysis of trends and obstactles affecting corporate communication, and the way she uses interviews with CEOs and executives to show you how others have implemented effective collaborative strategies.

On the lighter side of things, read her story about "George" in the "Get Over Yourself" chapter. She uses this story to point out how personality differences can be a show stopper to implementing innovation and promoting creativity. Furthermore, she explains how collaborative technologies can help bypass some of these differences.