Managing and Marketing Health Services [Paperback]

Angus Laing (Author), Moira Fischbacher (Author), Gillian Hogg (Author), Anne Smith (Author)

Book Description

Publication Date: August 22, 2002 | ISBN-10: 1861526784 | ISBN-13: 978-1861526786 | Edition: 1

The organisation and management of health care services is a central theme within public policy across the post-industrial world. Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant pressure for the reorganisation of health care systems in pursuit of accessible, high quality, cost-effective health care delivery in modern democratic societies. Managing & Marketing Health Services provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services. It introduces a number of key themes - the service design process, the management of inter-organisational relationships, nderstanding health care consumers and evaluating service quality - to provide an integrated, holistic perspective on the delivery of health care services. Managing & Marketing Health Services is intended for professionals involved in Health Care Management.

Product Details

• Paperback: 208 pages
• Publisher: Cengage Learning EMEA; 1 edition (August 22, 2002)
• Language: English
• ISBN-10: 1861526784
• ISBN-13: 978-1861526786
• Product Dimensions: 9.2 x 6.2 x 0.5 inches
• Shipping Weight: 10.9 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #7,274,769 in Books (See Top 100 in Books)