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Managing New Product and Process Development: Text and Cases 1st Edition

5 out of 5 stars 5 customer reviews
ISBN-13: 978-0029055175
ISBN-10: 0029055172
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Product Details

  • Hardcover: 896 pages
  • Publisher: Free Press; 1 edition (December 10, 1992)
  • Language: English
  • ISBN-10: 0029055172
  • ISBN-13: 978-0029055175
  • Product Dimensions: 6.4 x 1.9 x 9.6 inches
  • Shipping Weight: 3 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,073,668 in Books (See Top 100 in Books)

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Format: Hardcover
Don't be turned away by the pub date--this is still the best book out there on the topic of new product development. The development framework that informs the structure of the book and their prescriptions is insightful and elegant. I have used the book for many years as a main text book for my 'management of technology' classes, to both engineering and business students, and most students love the book, especially those with real life experience. It's a great book to introduce engineering students to business/project management issues for the first time, and visa versa. The cases are also very well selected.
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Format: Hardcover
of the book "Revolutionizing Product Development", same authors. The chapters are segmented according to the logic of the previous mentioned book. It is worth mention the chapters about the application of the "Aggregate Project Plan" and "Structuring the Development Funnel". These chapters tell us about the pitfalls and gave some useful proposition on how to solve it. The examples are OK. It could be a bit difficult to undestand how the process works without the previous reference cited before. There is also some "study questions" that suggests that this book is also for training people on Innovation. Very good idea indeed!
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Format: Hardcover
I have found this book an excellent starting point to understanding product development cycles, the values of planning, and effective project management. It is the best book that I have read on the topic to date.
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Format: Hardcover
This book is a classic in the area of new product development. It not only provides insights- it is an example of thought leadership in management thinking, and very relevant to anyone trying to transform product development. Given a choice to read from a set of contemporary management books and this one - I would without any doubt recommend this book.
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Format: Hardcover Verified Purchase
I give these out to friends and clients. Somewhat dated but still a great process diagnostic tool.
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