Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
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Most Helpful Customer Reviews
11 of 12 people found the following review helpful:
5.0 out of 5 stars
Classic on new product development,
By Kevin J Dooley (Chandler, AZ USA) - See all my reviews
This review is from: Managing New Product and Process Development: Text and Cases (Hardcover)
Don't be turned away by the pub date--this is still the best book out there on the topic of new product development. The development framework that informs the structure of the book and their prescriptions is insightful and elegant. I have used the book for many years as a main text book for my 'management of technology' classes, to both engineering and business students, and most students love the book, especially those with real life experience. It's a great book to introduce engineering students to business/project management issues for the first time, and visa versa. The cases are also very well selected.
6 of 6 people found the following review helpful:
5.0 out of 5 stars
It is the perfect complement,
By "lloliva" (São Paulo, Sao Paulo Brazil) - See all my reviews
This review is from: Managing New Product and Process Development: Text and Cases (Hardcover)
of the book "Revolutionizing Product Development", same authors. The chapters are segmented according to the logic of the previous mentioned book. It is worth mention the chapters about the application of the "Aggregate Project Plan" and "Structuring the Development Funnel". These chapters tell us about the pitfalls and gave some useful proposition on how to solve it. The examples are OK. It could be a bit difficult to undestand how the process works without the previous reference cited before. There is also some "study questions" that suggests that this book is also for training people on Innovation. Very good idea indeed!
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Excellent book,
By
This review is from: Managing New Product and Process Development: Text and Cases (Hardcover)
I have found this book an excellent starting point to understanding product development cycles, the values of planning, and effective project management. It is the best book that I have read on the topic to date.
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Inside This Book
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First Sentence:
This chapter introduces product development as a central focus of competition in the 1990s. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
aggregate project plan, heavyweight team structure, capital improvements division, compact stereo market, heavyweight project leader, first lot production, pager project, middle price segment, roundness problem, advanced development efforts, manufacturing system performance, lightweight project manager, supercontroller chip, development funnel, rewind system, downstream engineers, microwavable products, new development capability, prototyping cycles, head arm assembly, stereo project, heavyweight project manager, functional team structure, derivative projects, prototype cycles Key Phrases - Capitalized Phrases (CAPs): (learn more)
Puerto Rico, United States, New York, Redwood City, Applied Materials, Harvard Business School Case, Midwest Industries, Packard Electric, Wolverine Team, Workstation Division, Analytic Instruments Division, Intel Systems, Hewlett Packard, Managing Neu, Study Questions, Dave Brown, General Electric, Motor Division, Physio Control, Sun Microsystems, Cal Tech, Northern Electronics, Sony Digital Products, Campbell Soup Company, Glenn Lee New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
This chapter introduces product development as a central focus of competition in the 1990s. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
aggregate project plan, heavyweight team structure, capital improvements division, compact stereo market, heavyweight project leader, first lot production, pager project, middle price segment, roundness problem, advanced development efforts, manufacturing system performance, lightweight project manager, supercontroller chip, development funnel, rewind system, downstream engineers, microwavable products, new development capability, prototyping cycles, head arm assembly, stereo project, heavyweight project manager, functional team structure, derivative projects, prototype cycles Key Phrases - Capitalized Phrases (CAPs): (learn more)
Puerto Rico, United States, New York, Redwood City, Applied Materials, Harvard Business School Case, Midwest Industries, Packard Electric, Wolverine Team, Workstation Division, Analytic Instruments Division, Intel Systems, Hewlett Packard, Managing Neu, Study Questions, Dave Brown, General Electric, Motor Division, Physio Control, Sun Microsystems, Cal Tech, Northern Electronics, Sony Digital Products, Campbell Soup Company, Glenn Lee New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
10
books
cite this book:
See all 10 books citing this book
- Handbook of Technology Management by Gerard H. Gaynor on page 45, and page 410
- Running the Successful Hi-Tech Project Office (Artech House Technology Management Library) by Eduardo Miranda on page 42
- Harvard Business Review on Managing High-Tech Industries (Harvard Business Review Paperback Series) by Marco Iansiti on page 222
- Managing the Design Factory by Donald G. Reinertsen in Back Matter
- The Product Development Challenge: Competing Through Speed, Quality, and Creativity by Kim B. Clark in Back Matter
See all 10 books citing this book
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