"This is a ‘How To’ book in the best sense of those words. It brings together eight commonsense, but not obvious, rules and turns them into a series of practitioner tools. Chopra never lets the reader forget that innovative ideas need human energy, collaboration, and motivation to become implemented ideas."
About the Author
A.J. (“Jeet”) Chopra is a world-class facilitator of the innovation process. His clients include a “who’s-who” list of business companies based in the U.S. and in Europe, the Middle East, and the Asia Pacific Region. They also include universities and non-profit organizations. He is a former co-owner of Synectics, Inc., a consulting company whose services grew out of studies of the thinking habits of successful inventors. The Random House Dictionary extracted a common noun from the company’s name and defined it as “the study of creative processes, esp. as applied to the solution of problems by a group of diverse individuals.”
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