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4.0 out of 5 stars
Managing New Product Development and Innovation: A Microecon,
By Jose Varas (Manchester, UK) - See all my reviews
This review is from: Managing New Product Development and Innovation: A Microeconomic Toolbox (New Horizons in the Economics of Innovation series) (Hardcover)
I think this is a real handy tool not just for people who do not have a strong background in Management and Economics, but also for those who had spend many years studying this subjects and need to organize their knowledge. This book simplify the task of accessing references, and also creates on the reader the notion of the dynamic links between the different topics mentioned on the book.
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Managing New Product Development and Innovation: A Microeconomic Toolbox (New Horizons in the Economics of Innovation series) by Hariolf Grupp (Hardcover - May 31, 2001)
$163.00 $118.99
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