Customer Reviews

Managing a Public Relations Firm for Growth and Profit

5 star:		(2)
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I cannot praise this book enough. It does a wonderful job explaining how to find, attract, and bring in clients at a public relations firm. But it doesn't stop at rainmaking. Instead it also fully explains how to run and manage a public relations firm. This book is very well written, and the author interjects humor in his writing from time to time. A true pleasure to read.

If you already have your own PR firm, then I recommend you get a copy of this book to be your basic guide as to how to become more successful in the PR business. And if you are thinking of starting your own PR firm, then I recommend you get a copy of this book to be your basic guide as to how to start a successful PR business. Also, I suggest you might want to visit your public library and examine volume two of Business Plans Handbook (ISBN: 0810393956) which has a sample business plan for a PR firm included.

A public relations firm is a type of consulting practice or professional services business. The basics described in this book apply equally to public accounting firms, law firms, financial planning firms, investment firms, coaching practices, and other consulting services. I highly recommend anyone (not just PR professionals) get a copy of this book to help him or her systematize his or her practice so it will be lucrative and successful.

I am very surprised that I am the first person to review this book. And I am equally surprised that this second edition has been available for purchase for just over a year now and there haven't been any book reviews written. The book is a gold mine and full of wonderful information. Check out the online Table of Contents for yourself and see.

I would have liked the book better if there had been a chapter on how to quit your job at a PR firm and start your own practice. And it would have been really good if there had been a chapter on putting together a business plan and how to do it (Chapter 10 touches on the subject). As a result, this book is more for someone who has a firm already and just needs to make it better. Accordingly, this is a book about strategic planning. But keep in mind that strategic planning books on a certain type of business can be great tools in putting together a business plan. So this book really is for anyone who wants to put together a great successful lucrative consulting practice. 5 stars!

This book accurately captures the essence of life within a public relations agency. For those who are considering starting their own firm or are making the switch from corporate public relations to agency work, please read this first. With Croft's help, you'll know for sure whether agency life is for you.