Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available form to strengthen strategic positions and streamline networks. However, there are a number of difficulties associated with an alliance such as long-term stability, political climate, cultural conflict and how much capital alliance partners should sink into the integration. The main purpose of the book is to convey in an accessible form to a wide audience, the results of recent academic research on strategic airline alliances. The authors systematically cover: policy, regulation and consumer issues; management, marketing and strategic issues; the mechanics of airline alliances; the airline alliance group as an organisation in its own right; different forms of alliances and clusters; success and failure factors of airline alliances.
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About the Author
Dr. Birgit Kleymann is Senior Assistant Professor of Strategy and Organization Theory at IESEG School of Management, Universite Catholique de Lille, France. In addition to assignments with airlines in Europe and South America, she has worked in internal consulting for a multinational manufacturer of transport equipment and as a sales executive for a manufacturer of transport aircraft. She holds a Private Pilot License and is a Certified Aircraft Dispatcher. Dr. Hannu Seristo is Professor of International Business at the Helsinki School of Economics in Finland. Prior to his academic career he has worked for Finnair and McKinsey & Co. Aviation has been both a hobby and of professional interest to him. He has done pilot's basic training in the Finnish Air Force.
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Strategic Airline Alliances,
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This review is from: Managing Strategic Airline Alliances (Ashgate Studies in Aviation Economics and Management) (Hardcover)
The book describes the growing trend of the formation of strategic alliances among world airlines. In the current highly turbulent airline operating environment, consolidation is one of the strategies for making airlines competitive and able to survive. The author explains the main reasons why the major world airlines have formed global alliances which include the need to enable airlines to have global coverage, by offering services beyond what an individual carrier can provide, either by itself or in a bilateral arrangement with another airline. It enables a member airline's brand to be spread worldwide.Airlines have opportunities for growth and revenue enhancement, arising from feeding passengers through members' networks. Airlines derive substantial efficiencies through close co-operation, resulting in cost reductions. Frequent fliers have access to more lounges and miles worldwide. Passengers benefit from smooth transfers, as they are checked right through to their final destination. The main worldwide alliance groups namely Star, Oneworld and SkyTeam are discussed. The alliances account for a high proportion of the total world airline capacity. Other forms of airline cooperation include franchising, code sharing, interlining and pooling (now very rare).
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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The airline industry has traditionally been characterised by a high degree of regulation, not only on the technical, but also on the economic side. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Air France, British Airways, United States, Strategic Management Journal, Austrian Airlines, Aviation Week, Space Technology, British Midland, New York, United Airlines, Academy of Management Review, Singapore Airlines, Air Transport World, Avmark Aviation Economist, Global Connectors, North Atlantic, Delta Air Lines, North America, Organization Studies, Academy of Management Journal, Air New Zealand, Japan Airlines, South America, European Management Journal, Journal of Air Transport Management New!
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
The airline industry has traditionally been characterised by a high degree of regulation, not only on the technical, but also on the economic side. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Air France, British Airways, United States, Strategic Management Journal, Austrian Airlines, Aviation Week, Space Technology, British Midland, New York, United Airlines, Academy of Management Review, Singapore Airlines, Air Transport World, Avmark Aviation Economist, Global Connectors, North Atlantic, Delta Air Lines, North America, Organization Studies, Academy of Management Journal, Air New Zealand, Japan Airlines, South America, European Management Journal, Journal of Air Transport Management New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 29
books:
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1
book
cites this book:
- Trust in Organizations: Frontiers of Theory and Research by Roderick M Kramer on 4 pages
- Strategic Management Update, Fifth Edition by Charles W. L. Hill on page 72, page 112, and page 191
- Alliance Advantage: The Art of Creating Value Through Partnering by Yves L. Doz on page 44, and page 191
- Globalization and Strategic Alliances by T.H. Oum on page 142, and page 153
- Developing Relationships in Business Networks by Hakan Hakansson on page 72
See all 29 books this book cites
- Fasten Your Seatbelt: The Passenger Is Flying the Plane by Nawal K. Taneja on page 191
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