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Managing New Technology Development [Hardcover]

by William E. Souder, J. Daniel Sherman

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Book Description

December 1, 1993 0070597480 978-0070597488 1
In this new book, twenty of the nation's foremost technology management experts have pooled their vast knowledge and experience to bring you the first comprehensive, fully integrated guide to effectively managing new technology throughout the product development process. From the generation of a viable product idea to the launch of that product into the marketplace, this in-depth survey takes you sequentially through the life cycle development of a new product/technology and presents proven methods for managing the activities required at each stage in the process. You'll find detailed coverage of the full range of technology management issues, including conceptualizing new products and technologies; defining markets and users for new technologies; organizing for technology and innovation; managing technical professionals and project teams; managing the new product development effort; and transforming R&D and manufacturing capabilities. Using examples of actual industrial applications, the book fully explores such key concepts as compressing cycle times... parallel development methods... using teams and task forces... managing customer interfaces... the strategic management of technology... managing technology in global markets... co-venturing... and more. In addition, summary guidelines demonstrate how engineering, R&D, and marketing managers can apply these concepts within their own organizations.

Editorial Reviews

Review

``This book takes the reader on a journey through the fascinating life-cycle development of a typical new technology. During the journey, this book presents a combination of practice and research, experience-based adviced, and state-of-the-art MOT methods for effectively managing each step in the new technology development cycle'' (IEEE Electrical Insulation Magazine 1994-07-01)

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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