One of the most comprehensive books available covering publicity, touring, contracts, branding, marketing, trademarks, merchandising and record companies, this latest edition includes new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product. Also features an expanded chapter on business management, new artist-manager court cases, and updated industry website listings.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
updated version,
By LBWheels457 (Milwaukee, WI) - See all my reviews
This review is from: Managing Your Band 4th Edition (Paperback)
The updated version of this book is great! This book has taken a look at publicity, touring, contracts, branding, marketing, trademarks, merchandising, and record companies. Unlike the previous editions of this book, this book goes into music downloading and it's consequences. This book is a must have for anyone looking at music management or performance!
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Band Management Bible,
By Keith MacDonald (Vero Beach, FL) - See all my reviews
This review is from: Managing Your Band 4th Edition (Paperback)
Well thought out and informative, this book would be the perfect band management book if not for the distracting typos laced throughout its text.
The author has done his job well, but the editor dropped the ball on the basic editing and proofing chores. Still, I'd recommend this book to anyone who was about to test the waters of band management and the music industry as a whole. It's very thorough, yet easy to understand.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
A Must Have!!!,
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This review is from: Managing Your Band 4th Edition (Paperback)
I have pretty much purchased and read many books sold online or in print regarding the music industry and its working components. Dr Marcone has condensed all of those books(30+) into this highly illsutrative book. I would dear say he's giving away trade secrets. Any aspiring artist manager should meditate on it as it covers the multiple working acitivties needed to make an artist/band successful in this industry.
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