Managing as Designing (Hardcover)

~ Richard Boland Jr. (Editor), Fred Collopy (Editor) "RECENTLY, OUR faculty had the good fortune to work with the world-renowned architect Frank O. Gehry and his firm, Gehry Partners, on the design and..." (more)
Key Phrases: compounded abstraction, persuasive artifacts, competence bloc, New York, Frank Gehry, Weatherhead School of Management (more...)

Editorial Reviews

Review

"Boland and Collopy have produced a thought-provoking book that will most surely challenge a reader's views of management and of organization design. They portray management not as a science of rational decision making within a known and stable world but, instead, as an art of generating visions and pathways for reaching these visions within an uncertain and dynamic world. This fresh glimpse of the managerial role provokes a series of fleeting but revealing insights regarding the truly exceptional leader."—Robert Zmud, Michael F. Price College of Business, University of Oklahoma

“Managing as Designing stimulates fresh thinking about managerial work. Creative ideas such as ‘throwness’ and ‘decentering’ are among the novel and valuable insights to be drawn from essays written by contributors from a wide range of professional and academic specializations. . . . Boland and Callopy have produced a vital resource for the creative manager.” —Daniel Robey,Georgia State University

“Boland and Collopy have produced a thought-provoking book that will surely challenge the reader's views of management and organization design. They portray management not as a science of rational decision making within a known and stable world but, instead, as the art of generating visions and pathways for reaching these visions within an uncertain and dynamic world. This fresh glimpse of the managerial role provokes a series of fleeting but revealing insights regarding the truly exceptional leader.” —Robert Zmud, Michael F. Price College of Business, University of Oklahoma

Product Description

Managing as Designing explores the design attitude, a focus for managerial analysis and decision making that draws on principles from architecture, art, and other areas of design. Based on a workshop associated with the opening of the Peter B. Lewis Building (designed by Frank Gehry), the book includes keynote speeches from Frank Gehry and Karl Weick.

The premise of this book is that managers should act not only as intelligence gatherers and decision makers, but also as designers. Though decision and design are inextricably linked in management action, managers and scholars have too long emphasized the decision face of management over the design face. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude that contrasts with the more traditionally accepted and practiced decision attitude. Their fresh view of management promises to provide a way into some of the most pressing issues facing organizational leaders today.

The contributors are from a wide variety of backgrounds including design, architecture, sociology, history, choreography, strategy, economics, music, accounting, and computer science.

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Product Details Hardcover: 312 pages Publisher: Stanford Business Books; 1 edition (July 28, 2004) Language: English ISBN-10: 0804746745 ISBN-13: 978-0804746748 Product Dimensions: 9.2 x 6.3 x 1.2 inches Shipping Weight: 1.2 pounds (View shipping rates and policies) Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews) Amazon.com Sales Rank: #457,593 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
RECENTLY, OUR faculty had the good fortune to work with the world-renowned architect Frank O. Gehry and his firm, Gehry Partners, on the design and construction of the Peter B. Lewis Building as a new home for the Weatherhead School of Management. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
compounded abstraction, persuasive artifacts, competence bloc, algebraic semiotics, design attitude, decision attitude, design thinking, default solution, programmed decisions, action net, interaction design, learning regions, design vocabulary, learning space, architectural sketches, staff notation

Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Frank Gehry, Weatherhead School of Management, Media Lab, Frank Gehrv, Herbert Simon, Ina Wagner, Basic Books, Dee Hock, Fred Collopy, Gehry Partners, Ness York, Oxford University Press, San Francisco, West Point, Karl Weick, Robert Irwin, Youngjin Yoo, California Press, Englewood Cliffs, Frank Gchry, Julia Grant, Nicholas Cook, Paul Kaiser, San Diego

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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!

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Citations (learn more)

This book cites 23 books:

• The Sciences of the Artificial - 3rd Edition by Herbert A. Simon on page 6, and page 107
• The Fifth Discipline: The Art & Practice of the Learning Organization by Peter M. Senge on page 63
• Rethinking Music by Nick Cook in Back Matter
• The Functions of the Executive: 30th Anniversary Edition by Chester I. Barnard on page 84
• The Firm, the Market, and the Law by R. H. Coase on page 84

See all 23 books this book cites

 

4 books cite this book:

• Information Systems: The State of the Field (John Wiley Series in Information Systems) by John Leslie King on page 228, and page 343
• The Search for Organic Growth by Edward D. Hess on page 239
• Innovating Strategy Processes (Strategic Management Society) by Steven W. Floyd on page 234
• Digital Infrastructures: Enabling Civil and Environmental Systems through Information Technology (Networked Cities) by Rae Zimmerman on page 54

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Books on Related Topics (learn more)

Design Culture Now by Donald Albrecht

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Discusses:

• design thinking
• design vocabulary
• Herbert Simon

Future Interaction Design by A. Pirhonen

Discusses:

• design thinking
• interaction design
• learning space

Design Culture Now by Donald Albrecht Discusses: interaction design design vocabulary Robert Irwin The Politics of the Artificial by Victor Margolin Discusses: design thinking design vocabulary Herbert Simon Future Interaction Design by A. Pirhonen Discusses: design thinking interaction design learning space Loading...

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Customer Reviews

3 Reviews 5 star:  (3) 4 star:    (0) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review 5.0 out of 5 stars (3 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews 2 of 2 people found the following review helpful: 5.0 out of 5 stars Pick the articles that you like, November 19, 2007 By  Wing C. Lau (Minneapolis, MN United States) - See all my reviews (REAL NAME)    This book contains a collection of papers from the managing as designing workshop. Since I am a design research student, I only read a few papers that related to my research topic. All papers were well written with various lengths (from design philosophy, the use of language/vocabulary in design, quoting Wittgenstein, Heidegger and Pierce to design practice). I found the chapter summaries very useful which summarize the key topic for the following individual papers. Just want to give you some key quotes from P. 265 -Design is the giving of form to ideas and the shaping of alternative courses of action in a problem space. -Our language shapes the problem spaces we deal with by naming them. A name frames the situation being faced as being of a familiar type and thereby both enables and contains our thinking about it. -The problem spaces we name contain the solutions we will find by enabling and constraining our search for answers. -The problem attitude we use limits the set of the possible solutions in a problem space that we will develop as a solution. Boland has done a great job in editing this book and it is also interesting to see how business background researchers interpret design literature. This book does not tell you to choose between a design attitude or a management attitude. Nothing is as trivial as 1 and 0. However, you still often heard people saying the zero-sum game. There is infinite possibility in between. It shows you that much of our thinking is constrained by our self-imposed framework and experience. Unless you are aware of this limitation, you are less likely to open up to a different attitude. 1 of 1 people found the following review helpful: 5.0 out of 5 stars Encouraging and productive crossfertilisation, September 3, 2008 By  Michelle "Thoughtful" (Sydney, Australia) - See all my reviews This book represents a very long overdue fusion of the left-brained world of management and the right-brained world of design... to the evolutionary benefit of practitioners from both worlds. Managers need this book as much as designers. Time for them both to grow up, and this book is a great alternative to the pop-biz press, and the pointless world of design annuals. Best of all this book doesn't hammer espoused theory, it leads by example and its an example managers and designers alike should step up to. If you regret buying this book there's something wrong with your maturity - maybe time for a career change. 2 of 3 people found the following review helpful: 5.0 out of 5 stars Design as it must be seen, January 9, 2007 By  Michel de Blois "1/2K" (Montreal, Canada) - See all my reviews The new approach for managers (design managers). Extremely pertinent for whoever is interested in design and its integration in any projects or business, not as a function but a process. A must have book on "design without pictures". A full body of reflection on real project and processes. The future of design is here.		Ad feedback   Search Customer Reviews Only search this product's reviews

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Product Details

• Hardcover: 312 pages
• Publisher: Stanford Business Books; 1 edition (July 28, 2004)
• Language: English
• ISBN-10: 0804746745
• ISBN-13: 978-0804746748
• Product Dimensions: 9.2 x 6.3 x 1.2 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #457,593 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Pick the articles that you like, November 19, 2007

By	Wing C. Lau (Minneapolis, MN United States) - See all my reviews (REAL NAME)

This book contains a collection of papers from the managing as designing workshop. Since I am a design research student, I only read a few papers that related to my research topic. All papers were well written with various lengths (from design philosophy, the use of language/vocabulary in design, quoting Wittgenstein, Heidegger and Pierce to design practice). I found the chapter summaries very useful which summarize the key topic for the following individual papers.

Just want to give you some key quotes from P. 265

-Design is the giving of form to ideas and the shaping of alternative courses of action in a problem space.

-Our language shapes the problem spaces we deal with by naming them. A name frames the situation being faced as being of a familiar type and thereby both enables and contains our thinking about it.

-The problem spaces we name contain the solutions we will find by enabling and constraining our search for answers.

-The problem attitude we use limits the set of the possible solutions in a problem space that we will develop as a solution.

Boland has done a great job in editing this book and it is also interesting to see how business background researchers interpret design literature. This book does not tell you to choose between a design attitude or a management attitude. Nothing is as trivial as 1 and 0. However, you still often heard people saying the zero-sum game. There is infinite possibility in between.

It shows you that much of our thinking is constrained by our self-imposed framework and experience. Unless you are aware of this limitation, you are less likely to open up to a different attitude.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Encouraging and productive crossfertilisation, September 3, 2008

By	Michelle "Thoughtful" (Sydney, Australia) - See all my reviews

This book represents a very long overdue fusion of the left-brained world of management and the right-brained world of design... to the evolutionary benefit of practitioners from both worlds. Managers need this book as much as designers. Time for them both to grow up, and this book is a great alternative to the pop-biz press, and the pointless world of design annuals. Best of all this book doesn't hammer espoused theory, it leads by example and its an example managers and designers alike should step up to. If you regret buying this book there's something wrong with your maturity - maybe time for a career change.

2 of 3 people found the following review helpful:

5.0 out of 5 stars Design as it must be seen, January 9, 2007

By	Michel de Blois "1/2K" (Montreal, Canada) - See all my reviews

The new approach for managers (design managers). Extremely pertinent for whoever is interested in design and its integration in any projects or business, not as a function but a process. A must have book on "design without pictures". A full body of reflection on real project and processes.
The future of design is here.