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8 Mandates for Social Media Marketing Success: Insights and Success Stories from 154 of the World's Most Innovative Marketing Practitioners, Authors, and Professors Paperback – September 13, 2012
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Mark Schaefer, Author of Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
"Kent is a leader with respect to guiding the C-suite in the social marketing space. He is a magnet for all of us who have banded together, taking a leadership role and stepping up to change the way marketers and brands build relationships and emotional connections with consumers. I consider his book a must-read for all business leaders."
Ted Rubin, Chief Social Marketing Officer at Collective Bias
"In a book the prizes listening above all else, Kent Huffman makes sure to take his own advice by letting others do the talking for him. This book is absolutely filled with countless bits of practical advice, poignant anecdotes, and real-life success stories. By keeping the information simple and accessible, Kent provides a brilliant model for aspiring marketers trying to figure out how to put theory into practice."
Cheryl Burgess, Co-Founder, Managing Partner, and Chief Marketing Officer at Blue Focus Marketing
"8 Mandates for Social Media Marketing Success is a truly social book. Kent Huffman reached out to the people in his famous lists of top marketers on Twitter for their thoughts and stories to define the eight key factors of SMM success. It proves to be a very effective way to get these ideas across and motivate action. How appropriate that Kent wrote the first 'social' SMM book! 8 Mandates belongs in the hands or on the iPad or Kindle of anyone involved in marketing."
Dr. Gary Schirr, Marketing Professor at Radford University
"Kent Huffman's book should be taking up permanent residence on the desks of everyone working in social media marketing, as well as business owners looking to close the gap between their brands and their customers. The easy-to-digest format—compelling commentary from top names in marketing and academia, along with success stories from companies large and small—makes 8 Mandates a handy guide for navigating the social media marketing waters."
Renay San Miguel, Chief Content Officer at Splash Media and former anchor/reporter at CNN, HLN, and CNBC
From the Author
What makes this book different, and also infinitely credible, is the manner in which the content has been gathered. Some of the most innovative marketing practitioners, authors, and professors—154 of them from around the world—have provided their take on the eight mandates in this book. You can be sure that every comment by every one of those professionals comes with a big dose of "been there, done that" and "we know what works."
I hope you enjoy reading 8 Mandates as much as I enjoyed creating it!
More About the Author
Top Customer Reviews
Its elegant organizational construct makes it fast and engaging. With 8 Mandates, Huffman curates insight on social media marketing from leading CMOs, authors and professors. The no-nonsense introductions ground us in the context of social media as a marketing discipline and the case studies bring the wisdom to life. 8 Mandates is a delight. @MargaretMolloy
This book isn't a good starting point for the newbie social media marketer, since it will be difficult for them to derive meaning and appropriate actions from the quotes -- many restate the same idea in different ways, which can be confusing. It's more appropriate for those who understand social media marketing, or as a companion to more structured and comprehensive books on the topic. The value of listening, relationship building and thought leadership are stressed, yet key concepts essential for developing a successful strategy and companion tactics are missed. For example, where to place social media in the promotional mix, how it varies for specific types of businesses, resource allocation, and impact on search engine results.
The included case studies are a starting point, providing some insight into strategy, but don't provide enough detail to inform the development of plans to the tactical level. They rarely look beyond the majors, like Facebook, LinkedIn, YouTube and Twitter, etc., yet social media is integrated into so many sites today. There's gold in those hills.Read more ›
I just finished reading 8 Mandates - it's a quick read and a truly rich collection of real-world examples of social marketing in action. So many books are theoretical, process driven, one-size-fits-all, generic how-tos. This book takes a completely different approach and is a treasure-trove of practical examples. It showcases so many people who have successfully used social marketing and includes campaign cases, programs and tactics from a diverse group of brands in almost every market sector. I found myself pausing on page after page thinking how smart that campaign was, how clever that marketer was or how amazing the results were.
Many books on this subject - and there are many out there - begin with a burst of energy and then drag along to the finish. But 8 Mandates is a machine gun blast of stories, examples and successes from well-known and not so well-known brands, companies, marketers, thought-leaders and academics experts. I don't believe I've seen such an extensive roster of practitioners in any other book. I particularly enjoyed the way the book is organized, with bite-sized chunks of work from brands like AT&T, IBM, Gatorade, Motorola and many more. These case studies give tangible examples of how the companies tackled social marketing across the eight critical mandates for success.
Regardless of what books you've read, 8 Mandates is a mandatory read right now before you spend another dollar on social marketing.
Most Recent Customer Reviews
The book is quite useful! It helps me a lot on the courses. You will love it if you study communications.Published on September 2, 2013 by Mengfei Li
Very helpful book from a marketing professional who truly knows how to leverage Social Media as an effective. A Must Read!Published on February 8, 2013 by Ruth Brajevich
By far the most comprehensive, accessible text I've found! Other reviewers have already noted the powerful expert advice and case-based discussions, but Kent's book is also a... Read morePublished on January 26, 2013 by Nancy Van Leuven
"8 Mandates" belongs in the hands, or on the iPad, Kindle or bookshelf of anyone involved in marketing. Read morePublished on January 15, 2013 by Gary R. Schirr
Kent Huffman's masterful book brings social media wisdom to life through what can only be described as the ultimate smorgasbord of strategies, tools and insights from marketing... Read morePublished on December 31, 2012 by grattongirl
This is as good a foundation as it gets with regard to social media success. It goes beyond the tired white papers and case studies every social media marketing firm puts... Read morePublished on December 20, 2012 by Jose Lugo, Jr
The 8 Mandates of Social Media Marketing Success is a stellar book to study and master social media. Read morePublished on December 13, 2012 by Lisa Harris
Sure, Kent's book is full of helpful insights and direction from some of the smartest social marketing leaders around today. Read morePublished on December 12, 2012 by Linda Ireland
If you know Kent Huffman, you know his personality is perfectly suited for social media.
When I first introduced Kent to Twitter, it was like introducing a fish to... Read more