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8 Mandates for Social Media Marketing Success: Insights and Success Stories from 154 of the World's Most Innovative Marketing Practitioners, Authors, and Professors Paperback – September 13, 2012


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8 Mandates for Social Media Marketing Success: Insights and Success Stories from 154 of the World's Most Innovative Marketing Practitioners, Authors, and Professors + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
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Product Details

  • Paperback: 130 pages
  • Publisher: C-Suite Press (September 13, 2012)
  • Language: English
  • ISBN-10: 0615681646
  • ISBN-13: 978-0615681641
  • Product Dimensions: 9 x 6 x 0.3 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (87 customer reviews)
  • Amazon Best Sellers Rank: #993,586 in Books (See Top 100 in Books)

Editorial Reviews

Review

"A truly unique take on social media mastery. This book is full of gems from some of the best minds in the field!"
Mark Schaefer, Author of Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

"Kent is a leader with respect to guiding the C-suite in the social marketing space. He is a magnet for all of us who have banded together, taking a leadership role and stepping up to change the way marketers and brands build relationships and emotional connections with consumers. I consider his book a must-read for all business leaders."
Ted Rubin, Chief Social Marketing Officer at Collective Bias

"In a book the prizes listening above all else, Kent Huffman makes sure to take his own advice by letting others do the talking for him. This book is absolutely filled with countless bits of practical advice, poignant anecdotes, and real-life success stories. By keeping the information simple and accessible, Kent provides a brilliant model for aspiring marketers trying to figure out how to put theory into practice."
Cheryl Burgess, Co-Founder, Managing Partner, and Chief Marketing Officer at Blue Focus Marketing

"8 Mandates for Social Media Marketing Success is a truly social book. Kent Huffman reached out to the people in his famous lists of top marketers on Twitter for their thoughts and stories to define the eight key factors of SMM success. It proves to be a very effective way to get these ideas across and motivate action. How appropriate that Kent wrote the first 'social' SMM book! 8 Mandates belongs in the hands or on the iPad or Kindle of anyone involved in marketing."
Dr. Gary Schirr, Marketing Professor at Radford University

"Kent Huffman's book should be taking up permanent residence on the desks of everyone working in social media marketing, as well as business owners looking to close the gap between their brands and their customers. The easy-to-digest format—compelling commentary from top names in marketing and academia, along with success stories from companies large and small—makes 8 Mandates a handy guide for navigating the social media marketing waters."
Renay San Miguel, Chief Content Officer at Splash Media and former anchor/reporter at CNN, HLN, and CNBC

From the Author

About a year ago, I made the decision to write a book about social media marketing—one that fills in some of the blanks. In 8 Mandates for Social Media Marketing Success, I've focused on the personal behavioral traits that can affect your marketing initiatives, and this book details what I consider to be the top eight social media marketing mandates that must be mastered in order to, simply put, get results.

What makes this book different, and also infinitely credible, is the manner in which the content has been gathered. Some of the most innovative marketing practitioners, authors, and professors—154 of them from around the world—have provided their take on the eight mandates in this book. You can be sure that every comment by every one of those professionals comes with a big dose of "been there, done that" and "we know what works."

I hope you enjoy reading 8 Mandates as much as I enjoyed creating it!

More About the Author

Kent Huffman is an accomplished marketing and customer experience executive. He currently serves as the Chief Marketing Officer at BearCom Wireless and is the founder and Co-Publisher of Social Media Marketing Magazine, a new digital publication written by the leading CMOs, marketing book authors, and marketing professors around the world who are active on social media. Previously, Kent held the positions of Vice President of Marketing at CompuCom Systems, Global Marketing Communications Director at Perot Systems (now Dell Services), and founder of his own boutique marketing consulting firm, Marketek Media. Kent has a bachelor's degree in marketing from Texas State University and is accredited as a Certified Business Communicator (CBC) by the Business Marketing Association. Kent is the co-founder of the CX|M Institute and sits on the Customer Experience Corporate Advisory Board for the CMO Council.

Customer Reviews

4.8 out of 5 stars
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It made the book very easy to read.
John Ellett, author, The CMO Manifesto
There is a great deal to learn from these case studies and from the many experts Kent has interviewed for the book.
Patricia Wilson
Kent "wrote the book" on social media marketing - then he wrote the book.
Average Consumer

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Margaret Molloy on October 30, 2012
Format: Paperback
Imagine a high-energy dinner party with smart friends freely sharing lessons learned from years of practice, research, and reflection. A party where the host purposefully builds the guest list and guides the conversation. That's 8 Mandates.

Its elegant organizational construct makes it fast and engaging. With 8 Mandates, Huffman curates insight on social media marketing from leading CMOs, authors and professors. The no-nonsense introductions ground us in the context of social media as a marketing discipline and the case studies bring the wisdom to life. 8 Mandates is a delight. @MargaretMolloy
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1 of 1 people found the following review helpful By Judith Goodfellow on October 29, 2012
Format: Paperback
Overall, I really enjoyed this book and learned a lot from it that I can hopefully apply to my retail jewelry business. The success stories were particularly good, although I would have liked to have seen more of them written about small businesses.
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1 of 1 people found the following review helpful By David C. Edelman on October 28, 2012
Format: Paperback
Kent Huffman has put together a very simple, but powerful, list of "Mandates" that Marketers would be well-advised to follow. While some of them may sound too simple, like "Start Listening", he gives rich descriptions of what is involved and the case studies do a great job of laying it all out in practice. Many of these stories help get the reader into a deeper state of mind to understand the fundamental change in perspective required to succeed in social media. When you put them all together, it is a reshaping of the typical priorities a tradition marketer may have had. His quotes and examples give you more permission to think differently, and help a reader understand the implications for action. It is a quick read, great to pass around a leadership team, and should get an organization talking.
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1 of 1 people found the following review helpful By Matt Corey on October 27, 2012
Format: Paperback
8 Mandates has real, tactical ideas that any CMO can put into action within his/her own organization. The best practices outlined herein are outstanding. The world of social media is changing fast and CMOs need ideas they can put into motion immediately. Kent's book provides those ideas. Must read!!
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1 of 1 people found the following review helpful By Reg Rowe on October 22, 2012
Format: Paperback
Kent Huffman had me hooked with his fishing analogy in the introduction. You have to fish where the fish are. And to find the fish (potential customers), you have to create great content. That content allows you to establish trust and engage audiences, the key to all marketing. The 8 Mandates provides real-world examples that every marketer will want to read. Five Stars!
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1 of 1 people found the following review helpful By Michael Joseph Drago on October 20, 2012
Format: Paperback
I always appreciate advice from a guy who has actually done it, versus a guy who merely learned stuff in school (or worse, looked it up online) but has never had skin in the game. Kent Huffman meets that definition, and his book provides solid, practical guidance. It's also told in an engaging way, with lots of real-world examples. Highly recommended.
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Format: Paperback
I love the format of this book. It presents each mandate in a clear and practical way that will help any reader with their own social media campaigns. Each mandate is presented clearly, is followed by supporting comments from thought leaders, and then case studies illustrate the significance of that mandate in practice. Reading this book is bound to improve the way you approach social media.
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By Mengfei Li on September 2, 2013
Format: Paperback Verified Purchase
The book is quite useful! It helps me a lot on the courses. You will love it if you study communications.
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