Mando Rayo aka El Mundo de Mando
By day, Mando Rayo is a Latino engagement strategist, and by night he's a self-appointed taco journalist.
As a grassroots cocinero and taco aficionado, Mando shares his Latino perspectives and canvasses Austin and beyond to explore all things tacos. While most food bloggers focus on trendy foods and fancy trailers, Mando
focuses on the richness of the taco culture. From al pastor to puffy, breakfast to al disqueada, Mando chows down on the tastiest tacos Austin has to offer. Through the Taco Journalism blog, fans go behind the scenes with the
trailers, trucks and taqueros that make it all possible; witness the stories, traditions and cultures behind the tacos; and see why Austinites are proud taco eaters.
Mando's work is deep rooted in multicultural experiences. Mando offers strategies, content development and trainings that focus on building brands and creating and engaging online communities. Mando offers
strategies, content development and trainings that focus on building brands and creating and engaging online communities. Mandowas part of the team that developed the Social Revolución, the official Latino event at
SXSW Interactive Festival, and has worked for clients including LIVESTRONG, Hispanic Foundation of Silicon Valley, Goodwill Industries, KLRU-TV, PBS Austin, Blanton Museum of Art and more. Recently, Mando organized the Hispanic Marketing Symposium: State of Mind digital conference based in Austin, Texas. #HMSATX brought
together industry leaders and influencers to deepen the understanding of the Latino experience, including LatinWorks, Dieste, iNSPIRE!, Batanga Media, Mercury Mambo, Indio and Tecate Beer, Nielson Group and Don Julio Tequila, among others. Mando is a frequent presenter at national conferences, including South by Southwest Interactive Festival and Hispanicize, and has been featured in the New York Times and on NPR's All Things Considered.
Mando hails from the West Texas town of El Paso, aka El Chuco. Mando lives in East Austin with his familia; he's married to Ixchel Granada de Rayo and has two lovely kiddos, Quetzal Trinidad Rayo and Diego Armando Tenoch Rayo, and a chicken named Elmo.