Strategy maps are visualization tools that aid in describing, initiating, and measuring the result of business strategies. By illustrating their ideas with many case studies, the authors have created a useful resource for any manager.
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About the Author
Robert S. Kaplan is the coauthor of Balanced Scorecard, Cost & Effect, and Revelance Lost. David P. Norton is the president of Renaissance Solutions, Inc. He is the coauthor of The Balanced Scorecard.
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